# Glow-Inducing Superfood Powders KAPOWDER's Vitality Multivitamin Boosts Energy and Improves Skin By Riley von Niessen | Published 2021-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitality References: [kapowdersuperfood](https://kapowdersuperfood.com/collections/skin/products/vitality) [KAPOWDER](https://www.trendhunter.com/trends/super-glow-smoothie), a health and wellness company that specializes in natural powders and drops, offers the [Vitality](https://www.trendhunter.com/trends/collagen-smoothies) multivitamin. The versatile [superfood powder](https://www.trendhunter.com/trends/live-it-up) is formulated with 13 key ingredients that aim to flush out toxins and preserve the body's natural collagen levels. This includes a selection of green ingredients, such as matcha, alfalfa, barley grass, and chlorella. Together, these ingredients help to nourish the skin from within, while also offering a boost of sustainable energy. This makes the powder the perfect accompaniment to a morning smoothing, and can also be mixed into coconut water for a hydrating pick me up. KAPOWDER recommends users pair Vitality with its Saviour supplement to further increase collagen production and support healthy skin, hair, and nails. Image Credit: KAPOWDER ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 81% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Superfood Powders:** Opportunity for companies to create versatile, clean label powders with targeted health benefits. - **Collagen-boosting Supplements:** Opportunity for companies to offer supplements formulated with ingredients that increase collagen production to support healthy skin, hair, and nails. - **Natural Energy Boosters:** Opportunity for companies to create functional products that offer a sustainable energy boost without relying on caffeine or artificial ingredients. ### Industries Being Reshaped - **Health and Wellness:** Opportunity for companies to innovate and create natural and clean label products that promote overall health and wellness. - **Natural Beauty:** Opportunity for companies to create beauty supplements and powders that support healthy skin, hair, and nails from within. - **Functional Foods and Beverages:** Opportunity for companies to create functional food and beverage products that offer targeted health benefits through the inclusion of natural ingredients. ## Related on Trend Hunter - [Convenient Nutrition Powders](https://www.trendhunter.com/trends/antioxidant-boost-powder.md) - [Beautifying Collagen Powders](https://www.trendhunter.com/trends/vital-proteins-beauty.md) - [Skin Glow-Promoting Smoothie Powders](https://www.trendhunter.com/trends/skin-glow-smoothie.md) - [Daily Superfood Powders](https://www.trendhunter.com/trends/agent-nateur-holi-mane.md) - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte.md) - [Two-Part Supplement Systems](https://www.trendhunter.com/trends/to-glow-greens.md) - [Signature Superfood Smoothies](https://www.trendhunter.com/trends/super-glow-smoothie.md) - [Holistic Super Green Powders](https://www.trendhunter.com/trends/super-greens-powder.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md)