# Free-From Plant-Based Spreads Vitalite Spread is Promoting a Top 14 Allergen Free Recipe By Michael Hemsworth | Published 2025-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vitalite-spread References: [kamcity](https://www.kamcity.com/namnews/products-promotions/vitalite-includes-top-14-allergen-free-claim-on-new-packaging/) & [vitalitedairyfree](https://www.vitalitedairyfree.co.uk)  [Vitalite](https://www.trendhunter.com/trends/dairyfree-cheese-range) spread is promoting its [free-from recipe](https://www.trendhunter.com/trends/greater-knead) with refreshed packaging that includes a new Top 14 Allergen Free branding to help offer peace of mind amongst shoppers. The product maintains its signature recipe that's great for use on bread and sandwiches, while its [plant-based formulation](https://www.trendhunter.com/trends/unbutter) maximizes the number of consumers who can confidently incorporate it into their diet. The dairy-free, soy-free, lactose-free and gluten-free recipe also has no nuts or eggs with additional allergens not in the mix to make it a great option for households that require a free-from option. Brand Manager Claudia Stratford commented on the new Vitalite spread branding saying, "We know how much diligence allergy families put into checking labels constantly. This redesign goes beyond aesthetics; with clear on-pack messaging, we are offering allergy-aware families the reassurance and visibility they need to feel immediate confidence in what they are buying." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 15% | Activity: 23% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Hyper-transparency in Labeling:** Brands are adopting hyper-transparent labeling to communicate allergen-free assurances, catering to consumers with specific dietary restrictions. - **Allergen-free Revolution:** The growing demand for allergen-free products is revolutionizing the food industry, creating a space where inclusivity becomes paramount. - **Plant-based Product Innovation:** Plant-based product innovation is evolving to provide more inclusive dietary options by eliminating common allergens, appealing to a diverse consumer base. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is shifting towards more inclusive allergen-free products, addressing the needs of allergy-conscious consumers. - **Packaging Design:** Packaging design is becoming a crucial focus in industries, emphasizing clear and transparent communication of allergen-friendly attributes to enhance consumer trust. - **Health and Wellness:** The health and wellness industry is witnessing a surge in demand for allergen-free products, emphasizing innovation that accommodates various dietary requirements. ## Related on Trend Hunter - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Free-From Seed Spreads](https://www.trendhunter.com/trends/peanutfree-spread.md) - [Free-From Plant-Based Food Spreads](https://www.trendhunter.com/trends/flora-spreads.md) - [Versatile Plant-Based Cheese Products](https://www.trendhunter.com/trends/dairyfree-cheese-range.md) - [Nut-Free Chocolate Spreads](https://www.trendhunter.com/trends/choc-pot-hazelnot.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [European-Style Plant-Based Butters](https://www.trendhunter.com/trends/plant-butter-spread.md) - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Vegan-Friendly Hazelnut Spreads](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot.md)