# Vitamin-Infused Foundations The Vitalist Healthy Elixir Foundation Covers Blemishes and Heals Them By Mishal Omar | Published 2017-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vitalist-healthy-elixir References: [covergirl](https://www.covergirl.com/beauty-products/face-makeup/foundation-makeup/vitalist-healthy-elixir-spf-foundation) As competition between makeup brands continues to increase, they are more frequently infusing [unique ingredients into standard makeup products](https://www.trendhunter.com/trends/versed-makeup) in order to make them stand out -- and [CoverGirl's](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint) Vitalist Healthy Elixir is one such example. On the surface, the product appears to be relatively typical, functioning as a foundation that covers blemishes and comes in a range of shades. It is the foundation's formulation that is somewhat distinct, as it contains [Vitamin B, B3 and B5](https://www.trendhunter.com/trends/b12-base-thinner-vitamin-pearl-serum) in order to treat the skin while covering its visible imperfections. The Vitalist Healthy Elixir also contains SPF 20, making sure that wearers' skin is protected from the sun. CoverGirl's newest foundation ensures that the brand is able to stay a step ahead of its competitors by offering new and unique formulations, in an industry where skin protection is becoming increasingly prominent. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Vitamin-infused Makeup:** Brands are infusing unique ingredients, such as vitamins, into makeup products to differentiate themselves and offer additional skincare benefits. - **Multipurpose Foundations:** Foundations that not only provide coverage but also contain skincare ingredients and SPF are gaining popularity, offering consumers a convenient all-in-one solution. - **Skin-protecting Cosmetics:** Cosmetic products that incorporate sun protection, like SPF-infused foundations, are meeting the growing demand for skincare-enhancing makeup. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry is witnessing a surge in vitamin-infused foundations as brands race to offer innovative and multifunctional products. - **Skincare:** The skincare industry can leverage the trend of vitamin-infused makeup to create products that offer both cosmetic coverage and targeted skincare benefits. - **Sunscreen and SPF Products:** The sunscreen and SPF product industry can explore collaborations with makeup brands to meet the rising demand for sun protection incorporated in cosmetic products. ## Related on Trend Hunter - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Refined Clean Beauty Foundations](https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md)