# Personified Pup Branding Vitale Dog Food Packaging Takes Canines Seriously By Amelia Roblin | Published 2011-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitale-dog-food-packaging References: [lovelypackage](http://lovelypackage.com/student-work-sergey-grigoryan/#more-22721) & [grigoryancreative](http://www.grigoryancreative.com/index.php?/packaging/vitale-dog-food/) You already feel like your pet is a member of the family, so it's great to see him publicly recognized as such. Vitale Dog Food packaging appreciates the personality of the adored animal and embellishes his soft furry image with sophisticated human accessorizing. This brand identity concept was conceived by Sergey Grigoryan who aimed to appeal to conscientious canine owners with a product that takes the integrity of Fido's food seriously. Some animal lovers will openly admit that their dogs eat better than they do, demonstrating a market for [healthy and tasty puppy treats](https://www.trendhunter.com/trends/its-the-dogs-treats). Even if you don't habitually serve your pet the same stuff you consume at dinner, man's best friend can still eat his equivalent to your [quality home-cooked supper](https://www.trendhunter.com/trends/deliveroo-and-french-bandit), which is stored within Vitale Dog Food packaging. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Conscientious Canine Ownership:** Disruptive innovation opportunity: Develop products and services that cater to the growing market of conscientious dog owners who prioritize their pets' well-being. - **Gourmet Pet Food:** Disruptive innovation opportunity: Introduce high-quality, healthy and tasty pet food options that appeal to owners who want their pets to eat as well as they do. - **Pet Personalization:** Disruptive innovation opportunity: Create customizable pet products and experiences that recognize pets as integral members of the family. ### Where This Applies - **Pet Food Manufacturing:** Disruptive innovation opportunity: Revolutionize the pet food industry by developing new and innovative ways to create high-quality, nutritious and personalized pet food products. - **Pet Retail:** Disruptive innovation opportunity: Enhance the pet retail experience by offering a wider range of high-quality, personalized pet products that meet the needs and preferences of conscientious pet owners. - **Pet Services:** Disruptive innovation opportunity: Provide personalized and premium pet services that cater to the growing demand for conscientious pet care, such as specialized grooming, training, and wellness programs. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Rebranded Raw Pet Foods](https://www.trendhunter.com/trends/dibo.md) - [Human-Grade Dog Biscuits](https://www.trendhunter.com/trends/doggy-delirious.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Minimal Sustainable Pet Designs](https://www.trendhunter.com/trends/biting-edge.md) - [Contemporary Eco-Friendly Pet Accessories](https://www.trendhunter.com/trends/biting-edge-1.md)