# Collagen-Rich Beauty Supplements Vital Proteins' 'Collagen Beauty Water' Boosts Skin Hydration By Laura McQuarrie | Published 2017-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vital-proteins References: [mindbodygreen](https://www.mindbodygreen.com/articles/best-healthy-snacks-2017) & [vitalproteins](https://www.vitalproteins.com/collections/beauty-waters) Vital Proteins' 'Collagen Beauty Water' is a product that is sold by the jar and can be added to either hot or cold liquids to improve the health of one's hair, nails and skin. The collagen-rich products are offered in three luxurious spa-inspired flavors, including: Lavender Lemon, Melon Mint, and Cucumber Aloe. As well as being rich in [sustainably sourced marine collagen](https://www.trendhunter.com/trends/marine-collagen-superpowder), the all-natural products also include [beneficial probiotics](https://www.trendhunter.com/trends/probiotic-smoothie-collagen) and hyaluronic acid. On top of the beauty benefits that these Collagen Beauty Water products promise, the brand also boasts that one may also experience a boost of energy and improved joint health as a result of integrating the products into one's [smoothies, lattes, teas](https://www.trendhunter.com/trends/collagen-infused-rtd-teas) or even solid foods, such as a homemade muffin recipe. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Collagen-supplement Products:** More skin-and-body health products will incorporate collagen and hyaluronic acid, offering functional benefits beyond typical supplements. - **Probiotic and Collagen Fusion Products:** Products that fuse collagen and probiotics will become increasingly popular, with a focus on gut health and improved immune function. - **Sustainable Sourcing of Collagen:** As consumers become more environmentally conscious, companies will need to prioritize sustainable sourcing for the marine collagen included in their products. ### Industries Being Reshaped - **Beauty and Personal Care Industry:** There will be more innovation for skin health and beauty products that improve skin hydration, joint health and energy. - **Food and Beverage Industry:** More food and beverage companies will incorporate collagen supplements into their offerings, potentially creating a new niche in the industry. - **Supplement Industry:** Collagen supplements will continue to experience growth within the supplement industry as more attention is paid to their potential benefits for overall health and beauty. ## Related on Trend Hunter - [Ingestible Liquid Collagen Supplements](https://www.trendhunter.com/trends/revive-collagen.md) - [Collagen Tea Beverages](https://www.trendhunter.com/trends/pretty-tasty.md) - [Collagen Nutricosmetics](https://www.trendhunter.com/trends/liftactiv-collagen-supplements.md) - [Advanced Collagen Supplements](https://www.trendhunter.com/trends/pro-collagen.md) - [Collagen Booster Shots](https://www.trendhunter.com/trends/vegan-collagen-boost.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Multitasking Protein Shakes](https://www.trendhunter.com/trends/vital-proteins-collagen-protein-shake.md) - [Enhanced Collagen Supplements](https://www.trendhunter.com/trends/gold-edition-collagen-supplement.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md)