# Beautifying Matcha Blends The Vital Proteins x Poosh Matcha Latte Collagen Vibes is Energizing By Jana Pijak | Published 2020-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vital-proteins-x-poosh References: [shop.poosh](https://shop.poosh.com/products/vital-proteins-x-poosh-matcha-latte-collagen-vibes) This Matcha Latte Collagen Vibes blend is part of the Vital Proteins x Poosh product line. The collaboration between the protein maker and Kourtney Kardashian's lifestyle website promises high quality beauty and wellness products that are made with premium ingredients and inspired by the star's personal wellness routine. Giving mornings a kick and energy boost without relying on the classic cup of coffee, the Vital Proteins x Poosh Matcha Latte Collagen Vibes blend consists of "matcha and grass-fed, pasture-raised bovine collagen powder, along with new powerhouse ingredients like chaga mushroom powder and 100% DV of 6 B vitamins for steady energy." The blend boasts [10 grams of collagen per serving](https://www.trendhunter.com/trends/collagen-shake), is gluten and dairy-free and supports hair and skin health in addition to giving users a naturally burst of energy in the mornings. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Collagen-infused Matcha:** A trend of combining collagen with matcha for a healthier energy boost and beauty benefits. - **Celebrity-inspired Wellness Products:** A trend of collaborations between wellness brands and celebrities for product lines that cater to a personal wellness routine. - **Innovative Morning Beverages:** A trend of creating morning beverages with non-traditional ingredients and focusing on health benefits. ### Who This Affects Most - **Wellness Products Industry:** The wellness industry can create more collaborations with celebrities and offer personalized product lines that cater to their wellness routine. - **Food and Beverage Industry:** Incorporating non-traditional ingredients, such as collagen and mushrooms, in morning beverages can disrupt the industry and cater to health-conscious consumers. - **Beauty Industry:** The beauty industry can explore opportunities to incorporate collagen into beauty products and focus on the connection between internal health and external beauty. ## Related on Trend Hunter - [Matcha Collagen Supplements](https://www.trendhunter.com/trends/daily-collagen-matcha-latte-peptides.md) - [Beautifying Collagen Powders](https://www.trendhunter.com/trends/vital-proteins-beauty.md) - [Multitasking Protein Shakes](https://www.trendhunter.com/trends/vital-proteins-collagen-protein-shake.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Supportive Collagen Smoothies](https://www.trendhunter.com/trends/collagen-smoothies.md) - [Flavorful Wellness-Forward Blends](https://www.trendhunter.com/trends/everyday-dose.md) - [High-Protein Functional Beverages](https://www.trendhunter.com/trends/aura-collagen-protein.md) - [Probiotic Collagen Smoothies](https://www.trendhunter.com/trends/probiotic-smoothie-collagen.md)