# Advanced Korean Collagen Products Vital Beautie Has Released 'Super Collagen Essence' By Niko Pajkovic | Published 2021-12-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vital-beautie References: [retailinasia](https://retailinasia.com/in-sectors/amorepacific-expands-its-wellness-business/) & [us.amorepacific](https://us.amorepacific.com/)  [Vital Beautie](https://www.trendhunter.com/trends/amorepacific1), a subsidiary brand owned by South Korean cosmetic giant Amorepacfic Corp., has released '[Super Collagen Essence](https://www.trendhunter.com/trends/natures-sunshine-collagen),' a new version of its popular product, 'Super Collagen.' The launch represents a broader move by Amorepacfic to expand further into the health and wellness industry as demand for these products continues to rise worldwide. The new formula has already sold over 25,00 vials in a single week as part of its pre-release, which took place in March 2021. In addition, the product is being promoted by actress Song Hye-Kyo, who the company describes as an "icon of timeless beauty" in Korea. According to a recent press release, Vital Beautie will also be launching 'Meta Green Slim,' a [weight management supplement](https://www.trendhunter.com/trends/menopause-range) that uses catechin, a natural phenol and antioxidant that has been shown to help reduce body fat. Image Credit: Amorepacific ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 68% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Health and Wellness Products:** As demand for health and wellness products continues to rise, there is an opportunity for businesses to create new and improved products, like Vital Beautie's 'Super Collagen Essence.' - **Natural Phenols and Antioxidants:** The use of natural phenols and antioxidants like the catechin found in 'Meta Green Slim' presents opportunities for innovation in weight management supplements. - **Celebrity Endorsements:** Companies can leverage celebrity endorsements, like with actress Song Hye-Kyo and 'Super Collagen Essence,' to increase product visibility and sales. ### Sectors Adopting This - **Cosmetics:** With the success of 'Super Collagen Essence,' there is opportunity for cosmetic companies to expand further into the health and wellness industry. - **Health and Wellness:** As demand for health and wellness products continues to rise, there is an opportunity for companies to create new and innovative products, like Vital Beautie's 'Meta Green Slim.' - **Weight Management Supplements:** Innovations in weight management supplements, like the use of natural phenols and antioxidants in 'Meta Green Slim,' present opportunities for disruption in the industry. ## Related on Trend Hunter - [Beautifying Collagen Powders](https://www.trendhunter.com/trends/vital-proteins-beauty.md) - [Collagen Nutricosmetics](https://www.trendhunter.com/trends/liftactiv-collagen-supplements.md) - [Rapid Infusion Skincare](https://www.trendhunter.com/trends/hyalugen.md) - [Advanced Collagen Supplements](https://www.trendhunter.com/trends/pro-collagen.md) - [Compact Collagen-Producing Sticks](https://www.trendhunter.com/trends/essential-collagen-solution.md) - [Ingestible Liquid Collagen Supplements](https://www.trendhunter.com/trends/revive-collagen.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Beautifying Collagen Supplement Ranges](https://www.trendhunter.com/trends/gnc-premier-collagen.md) - [Collagen Serum Sprays](https://www.trendhunter.com/trends/facial-serum-spray.md)