# Breathable Body-Inclusive Activewear Vitae Apparel Offers Contemporary Fitness Pieces By Grace Mahas | Published 2021-01-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/vitae-apparel References: [vitaeapparel](https://vitaeapparel.com/) Vitae Apparel is a contemporary fashion label launched by Selene Dior that pays homage to the durability of competitive swimwear with a modern aesthetic. The name of the brand, 'Vitae,' is the feminine plural for the word 'life', 'lifestyle', and 'being a part of a lifestyle'. The brand is dedicated to changing the social and physical standards for women, hoping to allow them "to fall in love with their own bodies" since "beauty comes in all shapes, all sizes, and all ethnicities." It offers a range of fitness apparel – including leggings, sports bras, and shorts –as well as swimwear and casual apparel. The entire Vitae Apparel collection is available to purchase online and in select locations. Image Credit: Vitae Apparel ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Body-inclusive Activewear:** The rise of body-positive messaging is creating a new trend towards activewear designed for all body types, creating disruptive opportunities for apparel brands in the fitness and fashion industries. - **Contemporary Swimwear:** Swimwear-inspired fashion with a modern twist continues to gain momentum, signaling innovation opportunities in the swimwear and fashion industries. - **Online Retail:** The shift towards e-commerce is driving sales of apparel brands that offer online purchasing options, presenting disruptive opportunities in the retail industry. ### Sectors Adopting This - **Fitness Apparel:** The rise of the body-positive movement presents a disruptive opportunity for fitness apparel brands to create inclusive activewear lines that cater to all body types. - **Swimwear:** The popularity of contemporary swimwear with a modern twist is skyrocketing, fueling innovation opportunities for swimwear brands in the fashion industry. - **Fashion Retail:** The growth of online retail is creating disruptive opportunities for fashion brands to reach a wider market and offer convenient purchasing options on e-commerce platforms. ## Related on Trend Hunter - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Athletic-Inspired Clothing](https://www.trendhunter.com/trends/athleticinspired-clothing.md) - [Performance Athleisure Collections](https://www.trendhunter.com/trends/calia.md) - [Modern Low-Impact Swimwear](https://www.trendhunter.com/trends/vitamin-a-1.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md)