# Luxury Self-Tanning Lines Vita Liberata Provides a Healthy Glow for All Shades and Skin Types By Meghan Young | Published 2016-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vita-liberata References: [vitaliberata](http://www.vitaliberata.com/o) With spring here, it's only natural for people to start thinking about summer and the sad state their skin is in to great such warmth and sunshine. Yet [Vita Liberata](https://www.trendhunter.com/trends/aeterna) offers a range of high-end [self-tanning products](https://www.trendhunter.com/trends/sunless-tanning-products) that will get their ready for the hotter season effortlessly and, let's face it, efficiently. A brand hailing from Ireland, Vita Liberata provides products that not only use quality ingredients, but are friendly to all different shades and skin tones. Helping to even out the skin while providing a healthy glow, the company started innovating the self-tan industry with the world's first odourless tan and hasn't stopped since. Three new exciting products include an [anti-age serum](https://www.trendhunter.com/trends/serum-tanner), dry oil self tan and its body blur. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Odourless Tan:** Disruptive innovation opportunity: Developing and marketing self-tanning products that eliminate unpleasant odors, providing a more pleasant user experience. - **Anti-age Serum:** Disruptive innovation opportunity: Creating self-tanning products that incorporate anti-aging properties to cater to the growing demand for multi-functional skincare products. - **Dry Oil Self Tan:** Disruptive innovation opportunity: Exploring the development of self-tanning products that utilize dry oil formulas, offering a non-greasy and quick-drying application method. ### Sectors Adopting This - **Skincare:** Disruptive innovation opportunity: Introducing luxury self-tanning lines with advanced skincare benefits, targeting consumers who prioritize both tanning and overall skin health. - **Beauty:** Disruptive innovation opportunity: Collaborating with luxury beauty brands to create high-end self-tanning lines that cater to their existing customer base and expand into new markets. - **Wellness:** Disruptive innovation opportunity: Integrating self-tanning products into the wellness industry by promoting them as part of a holistic approach to self-care and body confidence. ## Related on Trend Hunter - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md) - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Comprehensive Sunless Tanning Products](https://www.trendhunter.com/trends/sunless-tanning-products.md) - [Celebrity-Approved Tanning Services](https://www.trendhunter.com/trends/tan-on-the-run.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Bronzing Glow Kits](https://www.trendhunter.com/trends/bronzed-glow-kit.md)