# Creamy Citrus Coconut Drinks Vita Coco Treats Orange & Crème Offers a New Yet Familiar Flavor By Michael Hemsworth | Published 2025-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vita-coco-treats-orange-crme References: [foodbev](https://www.foodbev.com/news/vita-coco-expands-treats-line-with-new-flavour) & [vitacoco](https://vitacoco.com/?srsltid=AfmBOoqW3dwPgqtzIRJF3tOWlLZvx0lJN5Rs-j6d9td5XtI0fmXZfP3i)  The [Vita Coco Treats](https://www.trendhunter.com/trends/vita-coco-treats) Orange & Crème drink is being added to the brand's namesake indulgent beverage range as its new take on a classic flavor profile. The drink is crafted with the flavor of orange zest in the mix alongside notes of vanilla that pair perfectly with the coconut base for a refreshing yet [creamy beverage](https://www.trendhunter.com/trends/dr-pepper-creamy-coconut-flavor). The beverage comes as part of the brand's continued commitment to building on its existing [coconut drink range](https://www.trendhunter.com/trends/coconut-water-brand) in response to consumers seeking out new flavor experiences with the natural benefits of ingredients like coconut. Chief Marketing Officer Jane Prior spoke on the Vita Coco Treats Orange & Crème drink saying, "With the launch of Vita Coco Treats last year, we saw a clear demand for beverages in our portfolio that satisfy a craving for something sweet without feeling heavy." ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 82% | Activity: 91% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Coconut-based Flavor Innovations:** Expanding the range of coconut-based beverages with unique flavor profiles presents new ways to captivate health-conscious consumers seeking novel taste experiences. - **Functional Indulgence Drinks:** Balancing indulgent flavors with health benefits is reshaping the beverage market, offering consumers both pleasure and nutrition in one satisfying option. - **Citrus and Vanilla Fusion Beverages:** Combining unexpected flavor pairings like citrus and vanilla with traditional bases opens doors to unique culinary experiences in the beverage industry. ### Industries Being Reshaped - **Functional Beverage Market:** The growing interest in multifunctional beverages that combine health benefits with rich flavors is transforming the competitive landscape of the beverage industry. - **Health-conscious Consumer Goods:** Consumers are increasingly gravitating towards products that promise indulgence and health benefits, driving innovation in the broader spectrum of health-oriented consumables. - **Alternative Tropical Drinks:** The demand for beverages that offer a tropical twist without compromising on health attributes is giving rise to niche markets in the drinks sector. ## Related on Trend Hunter - [Nutritious Dairy-Free Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats.md) - [Indulgent Coconut Milk Drinks](https://www.trendhunter.com/trends/strawberries-cream1.md) - [Tropical Coconut Beverages](https://www.trendhunter.com/trends/pia-colada-with-pulp.md) - [Refreshing Orange-Infused Sodas](https://www.trendhunter.com/trends/cocacola-orange-cream.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Chocolatey Coconut-Based Beverages](https://www.trendhunter.com/trends/vita-coco-chocolot.md) - [Citrusy Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/coconut-cult-yogurts.md) - [Icy Dessert Hydration Drinks](https://www.trendhunter.com/trends/recover-180-hydration-drinks.md) - [Vegan Coconut Cream Liqueurs](https://www.trendhunter.com/trends/creamy-creation-coconut-cream.md)