# Coconut-Powered Hair Collections The Vita Coco Hair Care Range Uses Up to 31% Coconut By Laura McQuarrie | Published 2021-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vita-coco-hair-care References: [cosmeticsdesign-europe](https://www.cosmeticsdesign-europe.com/Article/2021/05/10/Coconut-water-brand-Vita-Coco-launches-hair-care-range-in-Europe) & [vitacoco](https://www.vitacoco.com/) Vita coco is a brand that's known for its nutritious and rehydrating coconut water and the brand is expanding its product portfolio with a [Vita Coco](https://www.trendhunter.com/trends/vita-coco-coconut-juice) hair care range of shampoos, conditioners and treatments. Before launching this range, the brand positioned products like its do-it-all 100% organic unrefined coconut oil as a product that could be used as a moisturizer, a hair care solution or an ingredient in cooking and baking. Now, there's a dedicated range of products for hair care powered by coconut. From Vita Coco, there are three lines: Nourish for dry hair, Repair for damaged hair and Scalp for irritation. Each product line includes [coconut as the key ingredient](https://www.trendhunter.com/trends/coconut-coast)—in fact, the formulas contain up to 31% coconut. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 37% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Coconut-based Product Lines:** Expanding product lines with coconut-based solutions for various industries such as beauty, healthcare, and food and beverage. - **Organic and Multifunctional Products:** Creating organic products that can serve multiple purposes for convenience and sustainability across industries such as beauty, healthcare, and food and beverage. - **Natural and Nutritious Ingredient Usage:** Incorporating natural and nutrient-dense ingredients in products across various industries such as beauty, healthcare, and food and beverage for a healthier customer base. ### Where This Applies - **Beauty:** Integrating natural and organic ingredients such as coconut in hair products to enhance hair health and growth and appeal to health-conscious customers. - **Healthcare:** Exploring the multifunctional properties of organic and natural ingredients such as coconut for better health and well-being across various sectors of healthcare such as personal care, nutritional supplements, and medicine. - **Food and Beverage:** Incorporating coconut and other natural ingredients into food and beverage products to appeal to health-conscious customers and increase product demand in various sectors such as restaurants, retail stores, and online marketplaces. ## Related on Trend Hunter - [Coconut Oil-Infused Hair Masks](https://www.trendhunter.com/trends/coco-hair-mask.md) - [Ultra-Nourishing Hair Masques](https://www.trendhunter.com/trends/hair-masques.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Summer-Centric Haircare Products](https://www.trendhunter.com/trends/pacifica-haircare-collections.md) - [Tropical Coconut Beverages](https://www.trendhunter.com/trends/pia-colada-with-pulp.md) - [Peptide-Infused Haircare](https://www.trendhunter.com/trends/vco-beauty.md) - [Nutritious Dairy-Free Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md)