# Chocolatey Coconut-Based Beverages Vita Coco Choc-o-lot is Made with Responsibly Sourced Coconuts By Michael Hemsworth | Published 2021-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vita-coco-chocolot References: [foodbev](https://www.foodbev.com/news/vita-coco-launches-choc-o-lot-chocolate-drink/) & [vitacoco](https://vitacoco.com)  The [Vita Coco Choc](https://www.trendhunter.com/trends/vita-coco-treats)-o-lot drink is a chocolatey, coconut-based refreshment being launched by the brand to provide consumers with an indulgently flavored beverage that's nutritionally supportive. The drink contains less than 100-calories per serving and is rich in potassium as well as vitamin C, which makes it great for helping a person to overcome sluggish feelings in the afternoon. The drink is being launched in the UK in select [Sainsbury's](https://www.trendhunter.com/trends/choccy-bars), [Waitrose](https://www.trendhunter.com/trends/rude-health-barista-coconut) and Co-op stores with a supermarket rollout expected soon. The Vita Coco Choc-o-lot drink maintains a free-from recipe that is vegan-friendly, dairy-free and made with responsibly sourced coconuts. The beverage is rich in chocolate flavor to make it more of a treat that is nutritionally beneficial and a far better option than an energy drink. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Coconut-based Beverages:** The trend of incorporating coconut-based drinks into the market with new and creative flavors continues to rise as consumers demand healthier beverage options. - **Low-calorie Chocolate Drinks:** The trend of creating low-calorie chocolate drinks made with natural ingredients like coconut milk offers a disruptively healthier alternative to conventional chocolate drinks and energy drinks. - **Vegan-friendly Beverages:** The trend of creating vegan-friendly beverages using natural ingredients like coconut milk is disrupting the beverage industry and offering consumers more ethical and sustainable choices. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can continue innovating by creating a variety of coconut-based drinks that incorporate new and exciting flavors while providing a healthier alternative. - **Health Food Retail Industry:** The health food retail industry can take advantage of the trend by stocking up on low-calorie, natural coconut-based beverages that consumers are demanding. - **Vegan Food Industry:** The vegan food industry can capitalize on the trend by creating more vegan-friendly beverage options that use natural ingredients and are environmentally sustainable. ## Related on Trend Hunter - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Nutritious Dairy-Free Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/chocolate-coconut-water.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Creamy Citrus Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats-orange-crme.md) - [Indulgent Coconut Milk Drinks](https://www.trendhunter.com/trends/strawberries-cream1.md) - [Dark Chocolate Coconut Cups](https://www.trendhunter.com/trends/dark-chocolate-coconut-cup.md) - [Fruity Matcha-Style Beverages](https://www.trendhunter.com/trends/green-tonic.md) - [Coconut-Packed Plant-Based Chocolates](https://www.trendhunter.com/trends/nono-coconut-chocolate-bar.md)