# Coconut-Powered Energy Drinks Vita Coco Boosted Has Coconut Water and MCT Oil By Michael Hemsworth | Published 2021-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vita-coco-boosted References: [csnews](https://csnews.com/vita-coco-boosted) & [vitacoco](https://www.vitacoco.com) Energy drinks are often associated with providing a surge of energy that is great for the short-term but can lead to a crash later in the day, so Vita Coco Boosted has been announced as an alternative for consumers to try out. The energy drink is made with a base of [coconut water](https://www.trendhunter.com/trends/coconut-water-brand) that has been infused with MCT oil to provide nutritional support as well as 40mg of caffeine for an added boost. The drink comes in three cafe-inspired flavors including Vanilla Latte, Chai and Coconut Chocolate, which are each formulated with B vitamins for an added energy boost. The Vita Coco Boosted energy drinks focus on supporting the body and mind, and take a new approach to [alternative energy](https://www.trendhunter.com/trends/avvika). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Coconut-based Energy Drinks:** There is a trend towards using coconut water as a base for energy drinks to provide a more natural source of energy. - **Functional Energy Drinks:** There is a trend towards creating energy drinks that not only provide an energy boost but also nutritional support and functional benefits. - **Alternative Energy Drinks:** There is a trend towards creating energy drinks that are a healthier alternative to traditional energy drinks by using natural ingredients. ### Industries Being Reshaped - **Beverage Industry:** Companies in the beverage industry can innovate by incorporating natural ingredients, such as coconut water, to create healthier energy drinks. - **Functional Food Industry:** The trend towards functional energy drinks creates opportunities for companies in the functional food industry to expand their product offerings. - **Natural Food Industry:** The trend towards alternative energy drinks creates opportunities for companies in the natural food industry to create healthier and more sustainable products. ## Related on Trend Hunter - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Caffeinated Coconut Water Drinks](https://www.trendhunter.com/trends/coco-cold-brew.md) - [Coconut Water Cocktails](https://www.trendhunter.com/trends/coconut-water-cocktails.md) - [Nutritious Dairy-Free Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats.md) - [Cocoa Juice Energy Drinks](https://www.trendhunter.com/trends/koawach-koalimo.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [CBD-Infused Coconut Waters](https://www.trendhunter.com/trends/coconut-water-cbd.md) - [Clarified Coconut Coffee Creamers](https://www.trendhunter.com/trends/coconut-creamers.md) - [Fruity Matcha-Style Beverages](https://www.trendhunter.com/trends/green-tonic.md)