# Amphora Portable Air Fresheners The Vita Air Purifier Improves the Atmosphere of Every Room By Amelia Roblin | Published 2013-10-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vita-air-purifier References: [tuvie](http://www.tuvie.com/vita-air-purifier-features-vita-sticks-for-localized-purification/) & [behance.net](http://www.behance.net/gallery/Vita/11143679) Gone are the days of socket-bound aromatic devices to make way for innovative objects like the Vita Air Purifier. This is a tall vase that brings aesthetic elegance in your home, while offering a set of [removable cylinders that deliver fresh scents](https://www.trendhunter.com/trends/wellbeing-pod-mini). Fulden Dehneli presents this gorgeous design of a [wood and white sculptural stand](https://www.trendhunter.com/trends/wooden-diffuser) that [projects beautiful fluid images](https://www.trendhunter.com/trends/airglow) of water, green foliage or bright orange swirls on the floor around it. This helps to enhance the atmosphere of the room in a visual fashion. In the top, it charges three individual Vita sticks that can be removed and carried to different corners of the house. The Vita Air Purifier allows you to move about with your fragrance-enhancing air filtration system and even control it with the help of a smartphone app. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Portable Air Fresheners:** The development of portable air fresheners allows for fragrance-enhancing air filtration systems to be easily moved and controlled. - **Aesthetic Home Decor:** Designs like the Vita Air Purifier combine functionality with aesthetic elegance to enhance the atmosphere of every room. - **Smartphone-controlled Air Purification:** The integration of smartphone apps with air purifiers offers convenient control and customization options for users. ### Sectors Adopting This - **Home Fragrance:** The portable air freshener trend presents disruptive opportunities for the home fragrance industry to develop innovative scent delivery systems. - **Interior Design:** The fusion of functionality and aesthetics in products like the Vita Air Purifier opens up disruptive innovation opportunities within the interior design industry. - **Smart Home Technology:** The incorporation of smartphone-controlled features in air purification devices creates opportunities for disruption in the smart home technology industry. ## Related on Trend Hunter - [Dynamic Air-Purifying Speakers](https://www.trendhunter.com/trends/vox-aeris.md) - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [Plant-Powered Air Purifiers](https://www.trendhunter.com/trends/decorative-air-purifier.md) - [Seasonally Adaptive Air Purifiers](https://www.trendhunter.com/trends/air-freshenerpurifier.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Discreet Health-Conscious Diffusers](https://www.trendhunter.com/trends/smart-fragrance-diffuser.md) - [Plant-Shaped Air Purifiers](https://www.trendhunter.com/trends/artsy-air-purifiers.md) - [Affordable Portable Air Purifiers](https://www.trendhunter.com/trends/pureaura.md) - [Sensory Home Diffusers](https://www.trendhunter.com/trends/aroma-diffuser-1.md)