# Vintage Wooden Boutiques The Visvim Flagship Store Houses a Coffee Shop By Vasiliki Marapas | Published 2014-07-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/visvim References: [highsnobiety](http://www.highsnobiety.com/2014/07/03/highsnobiety-visits-new-visvim-flagship-store-tokyo-little-cloud-coffee/) & [shop.visvim](https://shop.visvim.tv/hk/en/f2/) The [new Visvim flagship store in Tokyo](https://www.trendhunter.com/trends/fredericia-and-flooat) opened inside the Gyre shopping center. This is the second Visvim store for the center, which already houses the Visvim Indigo Camping Trailer store. The new shop features all of the brand's collections, including the primary men's line, the women's WMV line, shoes and accessories. The store also houses the brand's first foray into the world of caffeine production, an [in-house coffee shop](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship) titled 'Little Cloud Coffee.' Like the rest of the store, the interior is beautifully lined with [vintage wood and furniture](https://www.trendhunter.com/trends/bottega-venetas), appealing to the cross-generational vibe of the brand. I love brands that commit to ensuring every aspect of their identity, from the physical store to their social media presence, is consistent with and reflective of their values. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Vintage Wood Decor:** Utilize vintage wood and furniture to create a cross-generational vibe in retail spaces. - **In-house Coffee Shops:** Introduce in-house coffee shops to enhance the shopping experience and attract customers. - **Consistent Brand Identity:** Ensure every aspect of a brand's identity reflects its values, from physical stores to social media presence. ### Where This Applies - **Retail:** Retailers can adopt vintage wood decor in their stores to create a unique shopping environment. - **Hospitality:** Coffee shops can be integrated into retail spaces to provide customers with a convenient and enjoyable experience. - **Marketing:** Marketing professionals can help brands maintain a consistent identity across various platforms and channels. ## Related on Trend Hunter - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Contemporary Guitar Stores](https://www.trendhunter.com/trends/fenders-tokyo-flagship-store.md) - [Retail Wellbeing Spaces](https://www.trendhunter.com/trends/frama-3.md) - [Newly Renovated Fashion Stores](https://www.trendhunter.com/trends/renovated-fashion-store.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [American Heritage Apparel Expansions](https://www.trendhunter.com/trends/filsons-new-milan-flagship.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md)