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# Fabric Story-Telling Collections
The visvim Spring/Summer 2018 Collection Spotlights Textiles

By Amy Duong | Published 2018-05-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/visvim-springsummer
References: [hypebeast](https://hypebeast.com/2018/5/visvim-textile-dissertation-spring-summer-2018) & [visvim](https://www.visvim.tv/dissertations/product_introspection_textile_ss18.html)

The new visvim Spring/Summer 2018 collection explores a range of different patterns, prints, and fabrics. Textiles are without a doubt the highlighting theme of the latest seasonal capsule, seeing a deep exploration of the different designs. The main concept of the experimenting with so many different options is to tell a story through the designs and fabric materials -- translating within itself of where it comes from and how it is produced.

One of the key ideas that are emphasized in the capsule include the bandana print from a Kiroki Nakamura sketch and it is seen adorning silk shirts, vests, and coats. Another story-telling print if the Chimayo wool pattern inspired by New Mexico, and the 'Foliage' design based off of a traditional Japanese indication of good fortune and prosperity.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 100% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Exploration of Textiles:** Opportunity for disruptive innovation in the textile industry by expanding the range of patterns, prints, and fabric options.
- **Storytelling Through Design:** Opportunity for disruptive innovation in the fashion industry through the use of prints and patterns to convey a narrative.
- **Cultural Inspiration:** Opportunity for disruptive innovation in the fashion industry through the incorporation of cultural references in design and fabric materials.

### Industries Being Reshaped

- **Textile Industry:** Opportunity for disruptive innovation in the textile industry by exploring new patterns, prints, and fabric options to create unique products.
- **Fashion Industry:** Opportunity for disruptive innovation in the fashion industry by using prints and patterns to tell stories and convey meaning through design.
- **Cultural and Heritage Industries:** Opportunity for disruptive innovation in the cultural and heritage industries by incorporating traditional designs and fabric materials into modern fashion.

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