# Americana-Themed Spring Fashion The visvim Spring/Summer 2019 Collection is Heavily Patterned By Amy Duong | Published 2019-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/visvim-springsummer-2019 References: [highsnobiety](https://www.highsnobiety.com/p/visvim-ss19/) & [instagram](https://www.instagram.com/visvimwmv/?utm_source=ig_embed) The visvim Spring/Summer 2019 collection offers a series of [workwear apparel](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026) that takes on a relaxed design element. The capsule is designed from a perspective that highlights an [Americana](https://www.trendhunter.com/trends/origin-stories-americana) culture, drawing inspiration from its Los Angeles and New Mexico flagship stores. The pieces showcase a sense of Western aesthetics in the form of Noragi coats, long jackets, Tukata coats, shorts, t-shirts, chinos, vests, and more. Additional details include bright patterning and print designs along with some traditional Japanese infusions as well. To complement the clothing, the seasonal capsule also features accessories such as vibrant hats and graphic tote bags. Some footwear options including the Virgil boots, the FBT moccasin, the Skagway sneakers, [Roland](https://www.trendhunter.com/trends/tiago-lemos-nm808) sneakers, and more. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 80% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Relaxed Workwear Apparel:** Disruptive innovation opportunity: Create a line of workwear apparel that combines comfort and style for professionals in a casual work environment. - **Americana-inspired Fashion:** Disruptive innovation opportunity: Develop a collection of clothing that celebrates American culture with a modern twist, appealing to fashion enthusiasts looking for unique and patriotic designs. - **Graphic Print Accessories:** Disruptive innovation opportunity: Design a line of vibrant and eye-catching accessories, such as tote bags and hats, featuring bold graphic prints to add a pop of personality to any outfit. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Create an online platform that offers curated collections of fashion items inspired by various cultures, providing customers with a diverse range of styles to choose from. - **Streetwear:** Disruptive innovation opportunity: Develop a streetwear brand that merges American and Japanese cultural influences, targeting a niche audience seeking unique and fashion-forward clothing. - **Footwear:** Disruptive innovation opportunity: Introduce a line of footwear inspired by traditional Japanese craftsmanship but with a modern twist, catering to individuals who appreciate both heritage and contemporary fashion. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md)