# Silk Suede Summer Kicks The Visvim Kiefer Jo-Hi Allow You to Go Sockless Comfortably By Robyn Currie | Published 2010-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/visvim-kiefer-jo-hi References: [freshnessmag](http://www.freshnessmag.com/2010/03/12/visvim-springsummer-2010-kiefer-jo-hi/) & [visvim](http://www.visvim.tv) I would never think that the option of [comfortably going sockless](https://www.trendhunter.com/trends/gucci-slipon-sneaker) during the warm summer months would be a selling point. But for the visvim Keifer Jo-Hi, it sure is. Not only do these bad boys come in [pretty spring colors](https://www.trendhunter.com/trends/clarks-offers-spring-comfort), look a lot like the competition's iconic bestsellers, they are also made out of an ultra soft and uber-ventilated [silk suede mashup](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills). This means that once you get your feet into a pair of visvim Kiefer Jo-Hi sneakers, you won't be taking them out till winter. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Soft-suede Sneaker:** The use of ultra-soft and uber-ventilated silk suede in sneakers opens up opportunities for disruptive innovation in the footwear industry. - **Sockless Comfort:** The growing demand for comfortable sockless footwear during warm months creates opportunities for disruptive innovation in the summer footwear market. - **Spring Color Palette:** The popularity of spring colors in sneakers presents opportunities for disruptive innovation in design and color choices within the footwear industry. ### Where This Applies - **Footwear:** The introduction of silk suede sneakers and the focus on sockless comfort provide disruptive innovation opportunities within the footwear industry. - **Fashion:** The trend of soft-suede sneakers and the popularity of spring colors creates disruptive innovation opportunities within the fashion industry. - **Textile:** The use of silk suede in sneakers offers disruptive innovation opportunities in the textile industry, particularly in creating soft and breathable materials. ## Related on Trend Hunter - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Hand-Stitched Italian Sneakers](https://www.trendhunter.com/trends/p448-sohosocks.md) - [Dynamic Technical Seasonal Footwear](https://www.trendhunter.com/trends/suicoke-4.md) - [Japanese Wrap-Inspired Shoes](https://www.trendhunter.com/trends/vibrams-furoshiki-kicks.md) - [Suede Footwear Collections](https://www.trendhunter.com/trends/crockett-jones2.md) - [Merino Wool Sock Sneakers](https://www.trendhunter.com/trends/uynner-hero-shoes.md) - [Fuzzy Dynamic Collaborative Footwear](https://www.trendhunter.com/trends/five-finger-shoe.md) - [Unisex Comfortable Perforated Footwear](https://www.trendhunter.com/trends/yogeez.md) - [Sneaker-Like Leather Mules](https://www.trendhunter.com/trends/goods-services-mule.md)