# Dense Military-Inspired Parkas This visvim Jacket Reworks the Brand's Former 'Hudson' Model By Riley von Niessen | Published 2016-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/visvim-jacket References: [hypebeast](http://hypebeast.com/2016/11/visvim-2016-olive-military-nylon-hudson-jacket) & [thebureaubelfast](https://www.thebureaubelfast.com/shop/6862/olive-military-nylon-hudson-jacket) In an effort to ready its consumers for the cold weather ahead, visvim adapted its 'Hudson' design -- bringing a [subtle military element](https://www.trendhunter.com/trends/l2b-flight-jacket) to the revitalized visvim jacket. Although the parka is [lightweight](https://www.trendhunter.com/trends/planet-earth-lightweight-field-jacket), the density of its high-quality material ensures that its wearer is kept warm and comfortable. The lining is made from a shearling-style wool and the exterior is a low sheen nylon, reports HYPEBEAST. In addition to providing warmth, these components give the [visvim jackets a stylish edge](https://www.trendhunter.com/trends/moncler-and-jw-anderson) -- making it a great option for consumers who don't want to compromise their aesthetic as they trudge through the snow. Due to the premium quality and the brand name that's associated with it, the jackets are quite costly, retailing for $2,500 USD. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 87% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Military-inspired Fashion:** Opportunity for other fashion brands to incorporate military-inspired design elements into their products. - **High-quality Materials:** Opportunity to market products as high-quality with premium materials like shearling-style wool and low sheen nylon. - **Cold Weather Fashion:** Opportunity for companies to create stylish cold weather options that are functional and fashionable. ### Industries Being Reshaped - **Fashion:** Companies in the fashion industry can incorporate military-inspired design elements into their products and market them with high-quality materials. - **Outdoor Apparel:** Outdoor apparel companies can create stylish and functional options for consumers that can withstand cold weather. - **Luxury Goods:** Luxury goods companies can create premium quality products with high-quality materials at higher price points. ## Related on Trend Hunter - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Hybrid Vest Jacket Designs](https://www.trendhunter.com/trends/columbia-csc1938-dually-mountain-outerchange.md) - [Adaptable Faux Fur Jackets](https://www.trendhunter.com/trends/rudsaks-aspen.md) - [Ultra-Warm 3D Baffling Jackets](https://www.trendhunter.com/trends/helium-diamond-fuse-jacket.md) - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Featherlight Field Jackets](https://www.trendhunter.com/trends/planet-earth-lightweight-field-jacket.md) - [Featherlight Ultra-Rare Down Jackets](https://www.trendhunter.com/trends/eiderdown-puffer-jacket.md)