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# Converted Saloon Retail Spaces
The visvim F.I.L. Flagship Store Opens in Singapore

By Trenton Millar | Published 2012-09-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/visvim-fil-flagship-store
References: [highsnobiety](http://www.highsnobiety.com/2012/08/31/f-i-l-store-singapore-a-look-inside)

The visvim F.I.L. flagship store opened in Singapore just last month. This retail space keeps it simple, but the area is still expertly designed just like visvim products. Keeping the space free from clutter and distractions allows the products to take the center stage.

The interior of the store features [dark wood shelving](https://www.trendhunter.com/trends/frama-3) and bar counters that give the space character. White walls and wooden floor tiles complete the [minimalist design of the space](https://www.trendhunter.com/trends/contemporary-luxury). The store has an overall feel of being antique and historical, like a converted saloon from days past.

The visvim F.I.L. flagship store is in the Raffles Hotel arcades and is run by the Surrender team who have their own store in the hotel as well.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 89% | Activity: 84% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Converted-saloon-inspired Retail Spaces:** Opportunity for retailers to create unique and nostalgic shopping experiences by incorporating elements from historical saloons.
- **Minimalist Store Design:** Emerging trend of retailers embracing minimalist interior designs to highlight and showcase their products.
- **Collaborative Store Concepts:** Growing trend of brands teaming up with existing retail spaces or hospitality establishments to create unique shopping experiences.

### Where This Applies

- **Fashion Retail:** Fashion retailers can explore converting retail spaces into visually appealing saloon-inspired stores to attract nostalgic shoppers.
- **Home Decor:** Home decor brands can leverage the minimalist store design trend to showcase their products in a clean and captivating environment.
- **Hospitality:** Hotels and resorts can collaborate with fashion brands to create collaborative store concepts within their premises, offering guests a unique shopping experience.

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