# Visually Deceiving Skyscrapers This Tower Has Built-In LED Lights to Illuminate It at Night By Christopher Magsambol | Published 2015-09-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/visually-deceiving References: [dezeen](http://www.dezeen.com/2015/09/14/skidmore-owings-merrill-som-jiangxi-greenland-zifeng-tower-skyscraper-nanchang-china-glass/) & [som](http://www.som.com/projects/jiangxi_nanchang_greenland_zifeng_tower) A growing district in the city of Nanchang, China has recently welcomed a hi-tech, [visually deceiving building](https://www.trendhunter.com/trends/tiffany-co-store). At first glance, it may look like the Jiangxi Greenland Zifeng Tower is an ordinary office building, but a closer inspection reveals its various technological features. The most impressive feature of the [skyscraper](https://www.trendhunter.com/trends/the-torch) is its "great window." The great window occupies the top third of the building and slopes inwards, which gives this visually deceiving portion of the building a unique textural quality. The visual effect is made using triangular fins that trace its way up the four faces of the tower and create a distinct, yet subtle indentation. The Jiangxi Greenland Zifeng Tower will function as an [office building and hotel](https://www.trendhunter.com/trends/symphony-tower), providing impressive views of the surrounding green space. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 32% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Visually Deceiving Skyscrapers:** Hi-tech features in skyscrapers create unique textural qualities. - **Led-illuminated Buildings:** Buildings that have built-in LED lights offer visually impressive displays at night. - **Integration of Technology in Architecture:** An increasing number of buildings incorporate technological features to enhance their design. ### Where This Applies - **Architecture:** The architecture industry has an opportunity to integrate more technology into the design of buildings, creating visually impressive and interactive structures. - **Construction:** The construction industry has an opportunity to incorporate new technologies, such as built-in LED lighting, into building designs. - **Hospitality:** The hospitality industry can use visually deceiving skyscrapers, such as the Jiangxi Greenland Zifeng Tower, as a unique selling point for their hotels. ## Related on Trend Hunter - [Ski Resort Crystalline Skyscrapers](https://www.trendhunter.com/trends/trojena-ski-resort.md) - [Glass Facade Premium Skyscrapers](https://www.trendhunter.com/trends/henderson-office.md) - [Greenery-Filled Skyscraper Terrarium](https://www.trendhunter.com/trends/terrarium-cheongdam.md) - [Organic Striking Tower Designs](https://www.trendhunter.com/trends/the-leaves.md) - [Urban Data Landmarks](https://www.trendhunter.com/trends/spark-716.md) - [Low-Carbon Biomimetic Towers](https://www.trendhunter.com/trends/tonkin-liu.md) - [Glass-Lined Towering Libraries](https://www.trendhunter.com/trends/beijing-city-library.md) - [Textile-Inspired Skyscraper Designs](https://www.trendhunter.com/trends/airside.md) - [Feminine Silhouette Tall Buildings](https://www.trendhunter.com/trends/telus-sky-tower.md)