# Visualized Portion Measuring Spoons The 'Visual Measuring Spoons' Focuses on Shapes for Easy Use By Michael Hemsworth | Published 2021-01-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/visual-measuring-spoons References: [yankodesign](https://www.yankodesign.com/2021/01/21/incredibly-clever-measuring-spoons-are-shaped-to-help-you-easily-visualize-their-quantities/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [kickstarter](https://www.kickstarter.com/projects/welcomeindustries/visual-measuring-spoons-by-welcome-industries) The 'Visual Measuring Spoons' have been designed by Pam Daniels and Brandon Williams of [Welcome Industries](https://www.trendhunter.com/trends/welcome-little-stranger) as a range of [kitchen cooking accessories](https://www.trendhunter.com/trends/savor-series) that will accelerate one's ability to [portion out ingredients](https://www.trendhunter.com/trends/challenge-butter-cubes) as they cook. The measuring spoons take a visual approach to portioning, as their name denotes, and will enable chefs to easily pinpoint the one they need at a single glance. This is done with a square tablespoon, rounded teaspoon, a half-moon half teaspoon and a wedge-shaped quarter teaspoon. The 'Visual Measuring Spoons' have a nesting design that will enable them to be easily stowed in the kitchen between uses and maintain a see-through construction that will further help chefs to visualize their ingredients as they prepare a recipe. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 74% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Visualized Portioning:** Designing products that visually assist users in portioning will provide an advantage over traditional measuring tools. - **Nesting Design:** Incorporating space-saving design elements such as nesting will appeal to consumers looking for compact kitchen accessories. - **Transparent Construction:** Providing transparency in kitchen accessories helps consumers easily visualize the ingredients they are using and encourages them to use the product more often. ### Industries Being Reshaped - **Kitchenware:** Re-thinking kitchen tools such as measuring spoons can lead to increased demand for specialized accessories. - **Consumer Goods:** Investing in product innovations that cater to the convenience of the consumer can help brands stand out in competitive markets. - **Retail:** Merchandising visually expressive and innovative kitchenware products can entice consumers to purchase add-ons to their existing kitchen toolset. ## Related on Trend Hunter - [Single-Piece Silicone Measuring Cups](https://www.trendhunter.com/trends/boi-measuring-cup.md) - [Visual Impairment-Friendly Cooking Utensils](https://www.trendhunter.com/trends/haptics-of-cooking.md) - [Colorful Elevated Glassware Lines](https://www.trendhunter.com/trends/elevated-glassware.md) - [Instant Noodle-Inspired Measuring Cups](https://www.trendhunter.com/trends/nissin-measuring-cup.md) - [Self-Cleaning Measuring Cups](https://www.trendhunter.com/trends/dreamfarms.md) - [Cloud-Shaped Stevia Cubes](https://www.trendhunter.com/trends/snowy-cubes.md) - [Speculative Cutlery Forms](https://www.trendhunter.com/trends/evolving-spoon.md) - [Multi-Functional Pasta Spoons](https://www.trendhunter.com/trends/multifunctional-pasta-spoon.md) - [Comprehensive DIY Baking Sets](https://www.trendhunter.com/trends/baking-tools-set.md)