# Fractional Kitchen Measuring Cups The 'Visual Measuring Cups' Allow for Better Visualization By Michael Hemsworth | Published 2018-05-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/visual-measuring-cups References: [yankodesign](http://www.yankodesign.com/2018/05/24/measuring-cups-that-perfectly-embody-sensible-design/) & [welcomeindustries](http://welcomeindustries.com/) The 'Visual Measuring Cups' have been created as a set of [kitchen accessories](https://www.trendhunter.com/trends/mini-bakeware) that will provide bakers and chefs with the ability to better visualize measurements as they follow a recipe. Each of the cups have been designed with a [fractional aesthetic](https://www.trendhunter.com/trends/enso-tape) below the one cup variety that are visual representations of the smaller amounts. This means that the half cup looks literally like a half of the one cup, the three-quarters of a cup looks as such and so on. The 'Visual Measuring Cups' are the design work of Pam Daniels and Brandon Williams, and will also perfectly [nest into one another](https://www.trendhunter.com/trends/aeris-doublewalled-glassware) to ensure that they don't take up additional space in your cupboard or drawers. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Fractional Measuring Cups:** The Visual Measuring Cups offer a new approach to measuring in the kitchen, providing better visualization for bakers and chefs. - **Visual Representation:** The use of visual fractional aesthetics in measuring cups opens up opportunities for other products to incorporate visual representations of measurements. - **Space-saving Design:** The nesting feature of the Visual Measuring Cups presents an opportunity for kitchen accessory manufacturers to create compact and efficient products. ### Who This Affects Most - **Kitchen Accessories:** The Visual Measuring Cups introduce a disruptive innovation in the field of kitchen accessories, revolutionizing the way measurements are visualized. - **Baking Supplies:** The Fractional Measuring Cups offer new possibilities for innovation in the baking supplies industry, catering to the needs of professional bakers and enthusiasts alike. - **Home Organization:** The space-saving design of the Visual Measuring Cups presents an opportunity for the home organization industry to create innovative storage solutions for kitchen tools and utensils. ## Related on Trend Hunter - [Multi-Functional Kitchen Tools](https://www.trendhunter.com/trends/multifunctional-kitchen-tools.md) - [Self-Cleaning Measuring Cups](https://www.trendhunter.com/trends/dreamfarms.md) - [Instant Noodle-Inspired Measuring Cups](https://www.trendhunter.com/trends/nissin-measuring-cup.md) - [Instant Noodle Measuring Cups](https://www.trendhunter.com/trends/nissin-cup-noodle-measuring-cup.md) - [Colorful Elevated Glassware Lines](https://www.trendhunter.com/trends/elevated-glassware.md) - [Visual Impairment-Friendly Cooking Utensils](https://www.trendhunter.com/trends/haptics-of-cooking.md) - [Precision Coffee Dosing Scales](https://www.trendhunter.com/trends/digital-coffee-dosing-cup.md) - [Mess-Free Medicine Cups](https://www.trendhunter.com/trends/medicine-cup.md) - [Multifunctional Glass Food Containers](https://www.trendhunter.com/trends/glass-food-container.md)