# Pride-Celebrating Stencil Sets Amkiri is Pairing Its Visual Fragrance with a Stencil Set for Pride By Laura McQuarrie | Published 2019-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/visual-fragrance References: [usmagazine](https://www.usmagazine.com/stylish/pictures/june-pride-month-beauty-fashion-charity-buys/abercrombie-and-fitch-pride-graphic-cutoff-top/) & [amkiri](https://amkiri.com/product-category/stencil-sets/) Amkiri sets itself apart by creating Visual Fragrance, a "brand new product category for the beauty industry which combines the senses of smell and sight." By integrating a visual element, the product inherently has the potential to promote self-expression and artistry, and to help with this, Amkiri offers a variety of stencil sets to help consumers create their own dynamic, multi-sensory body art. For Pride Month, Amkiri is unveiling the [Love is Love limited-edition stencil collection](https://www.trendhunter.com/trends/limitededition-pride-collection), which incorporates powerful [LGBTQ symbols](https://www.trendhunter.com/trends/2slgbtqi-community). The Amkiri Original Scent takes the form of an interesting [fine fragrance](https://www.trendhunter.com/trends/arkive-makes-scents-collection) with notes of spearmint, ginger, musk, juniper berry and cedar wood. Unlike many Pride products that are rainbow-colored, Amkiri's stencil set and Visual Fragrance boast inky black designs. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Visual Fragrance:** The creation of a brand new product category that combines the senses of smell and sight presents opportunities for brands to explore innovative product development. - **Self-expression:** By integrating a visual element and offering consumers the ability to create their own dynamic body art, there is an increased opportunity for brands to tap into the desire for self-expression and creativity in consumers. - **LGBTQ Inclusivity:** As seen with Amkiri's Love is Love stencil set, incorporating powerful symbols of LGBTQ inclusivity into product design can provide a unique value proposition for brands looking to align with the LGBTQ community. ### Where This Applies - **Beauty and Fragrance:** Innovation in fragrance and beauty products that incorporate multi-sensory experiences can help brands differentiate themselves in the crowded beauty market. - **Art Supplies and Craft Retailers:** As consumers increasingly turn to DIY and self-expression as a form of stress relief, retailers focused on art supplies and crafting materials can explore partnerships with fragrance or beauty brands to provide a holistic creative experience. - **Retail Apparel and Accessories:** As seen with Amkiri's Love is Love stencil set, incorporating powerful symbols of LGBTQ inclusivity into product design can provide a unique value proposition for retailers looking to align with the LGBTQ community and drive sales during key events, such as Pride Month. ## Related on Trend Hunter - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Rainbow Skincare Sets](https://www.trendhunter.com/trends/bloom-with-pride.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Pride-Inspired Cannabis Campaigns](https://www.trendhunter.com/trends/high-on-pride-campaign.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Limited-Edition Hairspray Packaging](https://www.trendhunter.com/trends/limitededition-hairspray.md) - [Artistic Pride-Celebrating Juices](https://www.trendhunter.com/trends/artistic-pridecelebrating-juices.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md)