# Digitized Visual Branding The Visual Branding for Fashion Retailer Threads is Succinct and Chic By Rebecca Byers | Published 2015-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/visual-branding References: [behance.net](https://www.behance.net/gallery/15647511/Threads-Retail-Fashion-Branding) In the age of the Internet, a brand's visual identity must seamlessly connect consumers to a set of core ideals consistent across traditional marketing mediums, in the digital sphere, as well as in-store. Adele&DESIGN is a creative firm who recently created a thorough visual identity that unifies the brand Threads across advertising mediums. Adele&DESIGN, a Birmingham-based firm, created a dynamic scheme for Threads that included a [mobile app, website](https://www.trendhunter.com/trends/signaturesupply), clothing hang tags, shopping bags and of course, a new logo. Adele&DESIGN is able to communicate their highly detailed journey from an idea's inception to the final product embossed on the side of a shopping bag. The dynamic visual branding created for Threads exemplifies the importance of a [unified visual identity](https://www.trendhunter.com/trends/brandest) and speaks to the power of leveraging digital mediums in which to create a presence. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Digitized Visual Branding:** Opportunity for businesses to create a seamless and consistent visual identity across multiple platforms and mediums. - **Unified Branding:** Opportunity to unify a brand's visual identity across advertising mediums, both digital and traditional marketing. - **Leveraging Digital Mediums:** Opportunity to harness the power of digital platforms to create a strong brand presence. ### Where This Applies - **Creative Design:** Opportunity for design firms to create dynamic and comprehensive visual branding strategies for businesses. - **Fashion Retail:** Opportunity for fashion retailers to enhance their visual branding through digitized mediums. - **Marketing and Advertising:** Opportunity for marketing agencies to help businesses leverage digital platforms for unified visual branding. ## Related on Trend Hunter - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Brand Name Visualizers](https://www.trendhunter.com/trends/does-this-make-my-brand-look-fat.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Instant Branding Tools](https://www.trendhunter.com/trends/brandest.md) - [Gilded Cleaning Product Branding](https://www.trendhunter.com/trends/fabulosa-rebranding.md)