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# Streamlined Visual Analytics Programs
The Updated Power BI Desktop Allows In-Depth Data Reporting

By Rahul Kalvapalle | Published 2016-08-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/visual-analytics
References: [mspoweruser](http://mspoweruser.com/august-power-bi-desktop-update-released-new-connector-auto-recovery-and-more/) & [powerbi.microsoft](https://powerbi.microsoft.com/en-us/documentation/powerbi-desktop-latest-update/)

The latest and greatest version of Power BI Desktop makes use of high-tech data analysis and expression technologies to make it easier than ever for users to carry out complicated visual analytics projects with ease.

The August update to Power BI Desktop gives users the ability to take advantage of a new and improved analytics pane, as well as an array of tools that allow for more targeted [data exploration](https://www.trendhunter.com/trends/data-exploration-tool). The update also includes a new data connector that helps users transfer data from the Snowflake cloud analytics platform directly into Power BI Desktop.

This visual analytics is an excellent option for businesses looking to leverage the latest [data modelling system](https://www.trendhunter.com/trends/othor-ai) to attain greater insights into big data.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 6% | Activity: 41% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Key Themes Behind This Trend

- **Advanced Visual Analytics:** The updated Power BI Desktop provides users with advanced analytics capabilities, allowing for more sophisticated data analysis and visualization.
- **Targeted Data Exploration:** The new tools in Power BI Desktop enable users to more effectively explore and analyze specific data subsets, leading to more focused insights and decision-making.
- **Cloud Data Integration:** The addition of a data connector for the Snowflake analytics platform enhances data transfer capabilities, facilitating seamless integration of cloud data into Power BI Desktop.

### Where This Applies

- **Business Intelligence:** The updated Power BI Desktop presents an opportunity for businesses operating in the business intelligence industry to offer advanced visual analytics tools to their clients.
- **Data Visualization:** The advanced analytics capabilities of Power BI Desktop create opportunities for growth within the data visualization industry, enabling companies to deliver more sophisticated and impactful visualizations.
- **Cloud Analytics:** The new data connector in Power BI Desktop enhances integration between the Snowflake analytics platform and the cloud, providing disruptive innovation opportunities within the cloud analytics industry.

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