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# Artist-Designed Plush Toys
VERDY Releases a New Stuffed Animal Character Named 'VISTY'

By Niko Pajkovic | Published 2021-12-07 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/visty
References: [hypebeast](https://hypebeast.com/2021/12/verdy-visty-plush-toy-release-info) & [instagram](https://www.instagram.com/verdy/)

Multidisciplinary artist [VERDY](https://www.trendhunter.com/trends/verdy-3) has unveiled his newest [collectible](https://www.trendhunter.com/trends/zsiga-care-bears), a [plush toy character](https://www.trendhunter.com/trends/labubu) named 'VISTY.' According to the artist, the playful piece was created to celebrate his solo 'RISE ABOVE' exhibit in Tokyo, Japan.

The toy itself is a cuddly, monster-like character featuring a subdued color scheme consisting of green, blue, pink, and yellow hues. In addition, VISTY is made from several different materials; its arms, legs, and head come in a unique fur fabric, while its belly and feet feature a ribbed suede material. Other notable details include VISTY's bright white eyes, metallic silver claws, and two large front teeth.

The new plush toy will be released through a lottery on December 9, the final day of VERDY's 'RISE ABOVE' exhibition.

Image Credit: VERDY

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 90% | Activity: 89% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **Artist-designed Plush Toys:** The popularity of artist-designed plush toys is on the rise, creating opportunities for new collaborations and limited edition releases.
- **'RISE ABOVE' Exhibitions:** Combining art exhibitions with limited edition product releases, such as plush toys, provides an innovative and memorable experience for attendees.
- **Unique Toy Materials:** Experimenting with different materials for toy construction can lead to exciting and disruptive creations that capture the attention of collectors and consumers.

### Industries Being Reshaped

- **Art and Collectibles:** Artists and art galleries can forge new revenue streams by creating and selling limited edition plush toys alongside exhibitions and other events.
- **Toy Manufacturing:** Toy manufacturers can leverage the popularity of artist-designed plush toys to create new product lines and collaborations.
- **Branded Merchandise:** Companies and organizations can create buzz and build brand loyalty by commissioning limited edition artist-designed plush toys as merchandise.

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