# Moisturizing Daily Contacts Vista plus' Products are Made with Hyaluronic Acid By Laura McQuarrie | Published 2022-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vista-plus References: [prnewswire](https://www.prnewswire.com/news-releases/glassesusacom-is-continuing-to-disrupt-the-optical-world-by-introducing-vista-plus-a-new-daily-contact-lenses-brand-301473876.html) & [glassesusa](https://www.glassesusa.com/vista-plus/)  Vista plus daily contact lenses introduce a new brand from [GlassesUSA.com](https://www.trendhunter.com/trends/nextday-glasses) and they're focused on disrupting the industry with high-quality and affordable vision products. The brand's products are made with [hyaluronic acid](https://www.trendhunter.com/trends/hyaluronic-acid-duo) to leverage the benefits of "an advanced technology that retains moisture, keeping the lenses well hydrated to avoid [symptoms of dryness](https://www.trendhunter.com/trends/lubricant-eye-drops) while supporting a healthy ocular surface." Knowing that people are spending extended periods of time in front of screens, the brand is on a mission to reduce discomfort, dryness and eye strain where possible. Contact lenses from Vista plus are available for $1 for a 10-day trial, and then for $32 per month after that, which is less than half the price of comparable products on the market. Supported by a zero commitment subscription, members can choose to cancel or modify at any time, and take advantage of free shipping and returns. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 56% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Hyaluronic Acid in Contacts:** There is an opportunity to disrupt the contact lens industry by introducing hyaluronic acid into daily contacts and improving ocular surface health. - **Affordable High-quality Vision Products:** A market opportunity exists to provide affordable high-quality vision products that leverage advanced technologies to reduce discomfort, dryness, and eye strain caused by extended screen time. - **Subscription-based Contact Lens Services:** A subscription-based model for contact lenses that allows modification or cancellation at any time could disrupt the market and create a loyal customer base. ### Industries Being Reshaped - **Contact Lens Industry:** The contact lens industry could benefit from introducing hyaluronic acid in daily contacts, developing affordable high-quality vision products, and adopting subscription-based models. - **Eye Care Industry:** The eye care industry has an opportunity to disrupt the market by providing advanced technologies to reduce discomfort, dryness, and eye strain caused by screen time. - **Subscription-based Service Industry:** Contact lens subscriptions could become a disruptor in the subscription-based service industry by offering modification and cancellation policies and affordable high-quality vision products. ## Related on Trend Hunter - [Extra-Breathable Contact Lenses](https://www.trendhunter.com/trends/skyhy-by-hubble.md) - [Hydrogel Daily Contact Lenses](https://www.trendhunter.com/trends/hydrogel-lenses.md) - [Presbyopia Contact Lenses](https://www.trendhunter.com/trends/bausch-lomb-infuse-multifocal-silicone-hydrogel.md) - [Increased Lubricity Contact Lenses](https://www.trendhunter.com/trends/alcon-dailies-total1-for-astigmatism.md) - [Clariti Daily Lenses](https://www.trendhunter.com/trends/clariti-1-day-contact-lenses.md) - [Accessible Eye Care Initiatives](https://www.trendhunter.com/trends/affordable-contact-lenses.md) - [Blink-Moisturizing Contacts](https://www.trendhunter.com/trends/terasaki-institute.md) - [Naturally Inspired Eye Drops](https://www.trendhunter.com/trends/biotrue-hydration-boost-eye-drops.md) - [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md)