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# BBQ-Ready Summer Seltzers
Vista Bay Hard Seltzers are Designed with Food Pairings in Mind

By Josh Thompson-Persaud | Published 2021-05-17 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/vista-bay-hard-seltzer
References: [aldi.us](https://www.aldi.us/en/products/alcohol/hard-beverages/detail/ps/p/vista-bay-hard-seltzer-variety-pack-1/)

Vista Bay Hard Seltzers are lemonade-based alcoholic drinks that are designed to be paired with summer flavors. The German-made seltzers come in four flavors: Lime, Black Cherry, Ruby Grapefruit, and Raspberry. Each flavor has a food pairing that enhances the drinking experience: Ruby Grapefruit pairs with grilled chicken, while Black Cherry pairs with pulled pork.

The Vista Bay Hard Seltzers are light and refreshing–perfect for a [weekend backyard barbecue](https://www.trendhunter.com/trends/pringles-x-miller-lite) or a week off at the cottage. Because they are seltzers, the drinks have a 5% ABV and a mere 100 calories per 12-ounce can. The Vista Bay variety pack offers consumers access to all four flavors in a convenient package. Vista Bay Hard Seltzers are available in select [Aldi](https://www.trendhunter.com/trends/summer-adult-beverages) stores.

Image Credit: Kaleidoscope

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 38% | Activity: 40% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Food-pairing Seltzers:** Alcoholic seltzers designed to be paired with specific food items for a unique drinking experience.
- **Convenient Variety Packs:** Offering a selection of multiple flavors in one package for a convenient and satisfying experience.
- **Low-calorie Alcohol:** Alcoholic drinks with a low calorie count, catered towards health-conscious consumers.

### Sectors Adopting This

- **Alcohol:** Opportunities to create unique and specific pairings of alcoholic beverages with food items for customers.
- **Retail:** Convenience stores or supermarkets can sell packaged variety packs for consumers who prefer a wider range of options.
- **Health and Wellness:** The creation of low calorie alcoholic beverages can cater towards the health-conscious consumer looking for a healthier option.

## Related on Trend Hunter

- [Lemonade Flavored Hard Seltzers](https://www.trendhunter.com/trends/lemonade-splash.md)
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