# Welsh Tourism Campaigns The 'Visit Wales' Ad Is Being Shown To Cinema-Goers In Germany By Rahul Kalvapalle | Published 2016-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/visit-wales References: [walesonline](http://www.walesonline.co.uk/news/wales-news/advert-being-shown-german-cinema-10930007) The 'Visit Wales' campaign, which unsurprisingly encourages people to choose Wales as their next holiday destination, is being rolled out to cinema-goers in Germany. The campaign is timed to run through February and March, traditionally a time when many Germans book their vacations. The [in-cinema ad](https://www.trendhunter.com/trends/cinematic-travel-campaign) will be supplemented with a [digital marketing campaign](https://www.trendhunter.com/trends/new-travel-campaign) as well as print ads in popular German magazines. However, what's unique about the in-theater ad is that it demands audience's attentions and makes full use of cinematic visuals and sounds to force a message into the minds of movie-goers. Given that much of Wales' appeal as a [tourist destination](https://www.trendhunter.com/trends/visit-seattle) has to do with its spectacular natural beauty, the use of large-screen advertising to promote the Visit Wales campaign only makes good sense. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Cinema Advertising:** Opportunity to leverage cinema advertising as a powerful marketing tool for tourism campaigns. - **Digital Marketing:** Opportunity to leverage digital marketing as a complementary form of advertising to cinema advertising. - **Visual & Audio Marketing:** Opportunity to harness the power of audio-visual mediums for promoting tourism campaigns. ### Where This Applies - **Tourism Industry:** Opportunity for tourism companies to invest in new promotional strategies for attracting international travelers. - **Advertising Industry:** Opportunity for advertising agencies to specialize in cinema advertising and visual/audio marketing for tourism campaigns. - **Media Industry:** Opportunity for media houses to collaborate with tourism boards for promoting travel destinations through cinema and digital advertising. ## Related on Trend Hunter - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Regional Travel Campaigns](https://www.trendhunter.com/trends/wego-and-visit-qatar.md) - [Adventurous Tourism Campaigns](https://www.trendhunter.com/trends/saudi-tourism.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Green Tourism-Focused Video Series](https://www.trendhunter.com/trends/hong-kong-tourism-board.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Australian Short Film Ads](https://www.trendhunter.com/trends/gday-short-film.md)