# Seaside Pony Metaverses 'Visit Maretime Bay' Immerses Roblox Users in the World of My Little Pony By Laura McQuarrie | Published 2022-09-30 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/visit-maretime-bay References: [prnewswire](https://www.prnewswire.com/news-releases/my-little-pony-makes-its-mark-on-the-metaverse-301636872.html) & [roblox](https://www.roblox.com/games/10085978574/My-Little-Pony-Visit-Maretime-Bay)  My Little Pony Fans who are watching episodes of My Little Pony: Make Your Mark can now immerse themselves in a new game called Visit Maretime Bay on Roblox. With this game, the franchise is [venturing into the metaverse](https://www.trendhunter.com/trends/escape-the-afterlife) and inviting fans to explore a recreation of Maretime Bay, a seaside town destination. When Roblox users enter the game, their avatars will be transformed into [colorful pony avatars](https://www.trendhunter.com/trends/purina-arena-pet-racing) that can be customized with different features, hair and accessories. At its core, My Little Pony celebrates fun, friendship, self-expression and uniqueness and its foray into the metaverse exemplifies its values. To support a [kid-safe environment](https://www.trendhunter.com/trends/be-internet-awesome-world), the chat feature and any monetization through Robux (Roblox’s premium currency) have been eliminated when the platform's young Gen Z and Gen Alpha users visit Maretime Bay. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 61% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **My Little Pony Metaverse:** The My Little Pony franchise's expansion into the metaverse paves the way for other children's entertainment brands to create immersive digital experiences. - **Customizable Avatar:** The ability to customize avatars in the metaverse presents opportunities for fashion and beauty brands to create virtual try-on experiences. - **Kid-safe Metaverse:** The development of a kid-safe metaverse presents opportunities for companies to create virtual experiences focused on education and exploration. ### Industries Being Reshaped - **Entertainment:** The My Little Pony franchise extends entertainment experiences through a digital metaverse. - **Fashion and Beauty:** Customizable avatars in the metaverse present new opportunities for fashion and beauty brands to create virtual try-on experiences. - **Education:** The development of a kid-safe metaverse presents opportunities for educational companies to create immersive digital experiences. ## Related on Trend Hunter - [Fashion Doll Metaverses](https://www.trendhunter.com/trends/rainbow-high.md) - [Collectable Pet Metaverses](https://www.trendhunter.com/trends/littlest-pet-shop.md) - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md) - [Teddy Bear Metaverses](https://www.trendhunter.com/trends/buildabear-tycoon.md) - [Island Adventure Metaverses](https://www.trendhunter.com/trends/find-the-seasouls.md) - [Metaverse Escape Games](https://www.trendhunter.com/trends/poppy-playtime-forever.md) - [Ghoulish Metaverse Games](https://www.trendhunter.com/trends/monster-high-roblox.md) - [Wintry Beauty Metaverses](https://www.trendhunter.com/trends/kingdom-of-essentia.md) - [Tween-Approved Metaverse Worlds](https://www.trendhunter.com/trends/happy-nation.md)