# Pop-Up Books for Grown-Ups Visionaire's By Tinkalicious | Published 2008-11-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/visionaires-new-surprise References: [coolhunting](http://www.coolhunting.com/archives/2008/11/visionaire_55_s.php) & [visionaireworld](http://www.visionaireworld.com/index.php) Remember the cute little pop-up books you had as kid? Visionaire's new Limited edition “Surprise” puts a decidedly wicked spin on the genre. The champagne company Krug has teamed with Visionaire, who is "the leader in multi format creative industries" to create a clever [pop-up book for adults](https://www.trendhunter.com/trends/jellycat-caf) that brings [creative photography](https://www.trendhunter.com/trends/the-outside-book) to life. The 4,000 [numbered issues](https://www.trendhunter.com/trends/lego-and-wallpaper) feature 3-D works by luminaries like Mario Testino, Sophie Calle and Alasdair McLellan. **Implications** - These books offer adults playful and entertaining ways through which they can revisit their childhood. Not all grown-ups have forgotten about their childhood and these pop-up books will allow adults to engage in a nostalgic and entertaining activity. I wonder how many businesses executives and lawyers would ditch an afternoon of work to play with these interactive reads! ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 46% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Adult Pop-up Books:** Creating pop-up books specifically for adults can tap into nostalgia and provide entertainment for a mature audience. - **Interactive Photography Books:** Integrating 3-D works by prominent photographers into pop-up books offers a new and immersive way to experience their art. - **Reviving Childhood Pleasures:** Designing pop-up books that allow adults to revisit their childhood and engage in nostalgic activities can create a unique market segment. ### Industries Being Reshaped - **Publishing:** Publishing companies can explore the adult pop-up book market by partnering with artists and photographers to create interactive and visually stunning books. - **Art and Photography:** Art and photography industries can embrace the concept of incorporating their works into pop-up books, creating a new medium for showcasing their talent. - **Leisure and Entertainment:** The leisure and entertainment industry can leverage adult pop-up books as a unique and engaging activity for grown-ups, offering a break from daily routines and work. ## Related on Trend Hunter - [Designer Blind Box Figurines](https://www.trendhunter.com/trends/pop-top.md) - [Sci-Fi Show Pop-Up Books](https://www.trendhunter.com/trends/stranger-things-the-ultimate-popup-book.md) - [Miniature Collectible Pop-Ups](https://www.trendhunter.com/trends/world-of-miniverse.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [3-D Card Kits](https://www.trendhunter.com/trends/6-popup-animal-cards-to-make.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md)