# Vision Support Dietary Supplements Rise-N-Shine Vision Vitamins Includes Vitamin A and Lutein By Michael Hemsworth | Published 2023-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vision-vitamins References: [drugstorenews](https://drugstorenews.com/rise-n-shine-debuts-vision-vitamins) & [rise-n-shine](https://rise-n-shine.com)  The Rise-N-Shine Vision Vitamins are being launched as a dietary supplement for consumers to incorporate into their regime when looking to support optimal vision health as they age. The supplement is formulated with a series of vitamins and nutrition including vitamin A and lutein that are linked to the support of optimal vision health. The product also features L-Taurine and bilberry fruit, which could help contribute towards vision strength over a longer period of time. The supplement follows on reports from the CDC that roughly 12-million Americans aged 40 and up deal with vision impairment. Founder and President Cathy Beggan commented on the Rise-N-Shine Vision Vitamins formula saying, "Our formula boasts targeted nutrients for the eyes such as vitamin A, a powerful antioxidant known to contribute to overall vision strength; and lutein, nicknamed the ‘eye vitamin’ because of its positive effects on the eyes.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 58% | Activity: 75% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vision Support Supplements:** There is an opportunity for companies to create supplements with targeted nutrients for the eyes to contribute towards overall optimal vision health. - **Lutein and Vitamin A Supplements:** Companies could innovate new supplements with lutein and Vitamin A to provide additional support for vision health. - **Focus on Vision Health Market:** There is a disruptive opportunity to cater to the need of consumers for products that support vision health as they age. ### Who This Affects Most - **Dietary Supplements:** Companies in the dietary supplements industry can look to create supplements that target optimal vision health. - **Eye Care:** There is an opportunity for companies in the eye care industry to create new products that target consumers looking to support their vision health. - **Anti-aging:** Anti-aging industry can branch out to cater to vision health requirements as age is a factor in vision impairment. ## Related on Trend Hunter - [Senior Eye Support Supplements](https://www.trendhunter.com/trends/ocuvite-adult-50.md) - [All-in-One Eye Supplements](https://www.trendhunter.com/trends/ocular-supplement.md) - [Easily Absorbed Eye Vitamins](https://www.trendhunter.com/trends/eye-vitamins.md) - [Eyes-Focused Natural Supplements](https://www.trendhunter.com/trends/digital-eye-strain1.md) - [Macular Degeneration Supplements](https://www.trendhunter.com/trends/preservision-areds-2-formula.md) - [Digital Wellness Supplements](https://www.trendhunter.com/trends/digital-wellness-supplement.md) - [Kid-Approved Eye Supplements](https://www.trendhunter.com/trends/minimax-lab-eyes-solution.md) - [Dry Eye Dietary Supplements](https://www.trendhunter.com/trends/bausch-lomb-blink-nutritears.md) - [Eye Health Gummies](https://www.trendhunter.com/trends/eye-health-gummies.md)