# Vivid Violet-Hued Editorials The Vision Magazine China Masha Mel Photoshoot is Packed with Color By Jordy E | Published 2014-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vision-magazine-china References: [bloglovin](http://www.bloglovin.com/viewer?post=3191965101&group=0&frame_type=b&blog=256484&frame=1&click=0&user=0) & [youthvision.cn](http://www.youthvision.cn/) The Vision Magazine China editorial featuring model Veronika Vilim makes consistent use of a [vibrant purple lighting scheme](https://www.trendhunter.com/trends/jiyongkim-fw25). Photographer Masha Mel opted for the hues which made Vilim come across as playful and childlike. Considering the frequent use of [bright white lighting among fashion photographers](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign), this choice of coloring certainly stands apart from akin publications. Aside from the purple hues, apparel also popped out of this Vision China production. Vilim sported a dress featuring full lips as well as metallic print pants, a scintillating gold gown and flower print pieces. These items speak to a [funky futuristic aesthetic](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) with little regard for rules, instead breaking with all that has been done in the past with a clear mind for the future. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 27% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Vibrant Lighting Schemes:** Opportunity for lighting designers and photographers to explore unconventional color schemes to create unique and immersive experiences. - **Futuristic Fashion Aesthetics:** Fashion brands and designers can take inspiration from funky futuristic styles to create bold and boundary-pushing collections. - **Playful and Childlike Imagery:** Art directors and creative professionals can leverage vibrant colors and whimsical themes to create visually captivating content. ### Industries Being Reshaped - **Fashion Photography:** Fashion photographers can experiment with unconventional lighting techniques and color schemes to create visually stunning editorials. - **Apparel:** Fashion brands can embrace futuristic aesthetics and unconventional designs to create standout garments that break the mold. - **Art and Design:** Art directors and creative professionals can draw inspiration from playful and childlike imagery to create visually striking visuals in various mediums. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)