# Simplistically Clever Furniture The Visibility Product Design Studio Focuses on Modern Innovation By Meghan Young | Published 2014-06-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/visibility-product-design-studio References: [trendland](http://trendland.com/functional-home-objects-by-visibility/) & [vsby.co](http://vsby.co/) The work that comes out of the Visibility Product Design Studio is impressive for a number of reasons. First of all, each piece focuses on [simple innovations](https://www.trendhunter.com/trends/ilan) in a clever way. For instance, a [wall-mounted mirror](https://www.trendhunter.com/trends/zigzag-collection) boasts a [built-in shelf](https://www.trendhunter.com/trends/folding-shelf) for grooming tools as well as a hole to hold a wire hanger. Along the same lines, the designs often focus on bang for buck, ensuring that a person gets more out of each product than they would from more traditional creations. Founded by LA-bred Joseph Guerra and Tehran-born Sina Sohrab who both studied at the Rhode Island School of Design, the Visibility Product Design Studio is based in Brooklyn, New York. Much of their note-worthy work was shown at the Sight Unseen Offsite show. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 98% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Simple Innovations:** Opportunity for disruptive innovation in creating products that focus on simple but clever designs. - **Bang for Buck:** Opportunity for disruptive innovation in designing products that offer more value and functionality compared to traditional ones. - **Visibility Product Design:** Opportunity for disruptive innovation in the field of product design, specifically focusing on modern and clever designs. ### Who This Affects Most - **Furniture Design:** Opportunity for disruptive innovation in the furniture industry by incorporating simple and clever designs that offer additional functionality. - **Home Accessories:** Opportunity for disruptive innovation in the home accessories industry by creating products that not only provide utility but also clever and unique designs. - **Interior Design:** Opportunity for disruptive innovation in interior design by incorporating modern and innovative furniture and home accessories. ## Related on Trend Hunter - [Material-Exploring Industrial-Style Lighting](https://www.trendhunter.com/trends/industrialstyle-lighting.md) - [Elevated Masterful Furniture Designs](https://www.trendhunter.com/trends/og-studio-1.md) - [Emerging Designer Furniture Series](https://www.trendhunter.com/trends/collaborative-series.md) - [Artful Hanging Contemporary Mirrors](https://www.trendhunter.com/trends/ready-to-hang.md) - [Plus-Shaped Wall-Mounted Designs](https://www.trendhunter.com/trends/plus-collection-1.md) - [Vibrant Furniture Collection Expansions](https://www.trendhunter.com/trends/sight-unseen-collection.md) - [Slick Perforated Steel Furniture](https://www.trendhunter.com/trends/perforated-steel-furniture.md) - [Tailor-Made Furniture Ranges](https://www.trendhunter.com/trends/aesthetics-and-functionality.md) - [Curvaceous Shelf-Paired Mirrors](https://www.trendhunter.com/trends/wave-mirror.md)