# Quirky Camouflaged Lookbooks Bring Out Your Spontaneous Side with the Vish Spring Summer 2012 Line By Leslie Chen | Published 2012-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vish-spring-summer-2012 References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/vish_s_s_2012) & [vishland.br](http://vishland.com.br/qpcolecao.html) Sometimes you need a little quirkiness to spice up everyday life, and that is exactly what the Vish Spring Summer 2012 lookbook offers. Featuring a [matchy aesthetic](https://www.trendhunter.com/trends/asos-inspired-by) that almost makes the models blend into the walls, the lookbook is full of [patterns and prints](https://www.trendhunter.com/trends/vowels-1) that are [funky enough to stand out](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) while also keeping with a classic style. From chain link-printed blouses to polka-dot rompers, the Vish Spring Summer 2012 line features pieces for those adventurous days where you still want to look good. I'm also loving the model's goofy expressions that aren't usually found in a high-style catalogue. Let the Vish Spring Summer 2012 lookbook remind you that fashion is all about having fun while in the moment. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Quirky Camouflaged Lookbooks:** Disruptive innovation opportunity: Create lookbooks that blend models into the surroundings to add an element of surprise and playfulness. - **Funky Patterns and Prints:** Disruptive innovation opportunity: Design fashion collections with bold and unique patterns to defy traditional style norms. - **Goofy Expressions in Fashion Catalogues:** Disruptive innovation opportunity: Incorporate unconventional and playful expressions in high-fashion catalogues to break the mold. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Embrace quirkiness in fashion design to cater to those seeking unconventional and unique styles. - **Advertising:** Disruptive innovation opportunity: Experiment with unexpected elements, like camouflaging models, in advertising campaigns to capture consumers' attention. - **Photography:** Disruptive innovation opportunity: Introduce unconventional expressions and concepts in fashion photography to create visually captivating and memorable images. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)