# Expanded Cross-Border Payments Visa Announces the Expansion of its Visa+ Program for US Customers By Kanesa D | Published 2024-04-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/visa References: [thepaypers](https://thepaypers.com/payments-general/visa-launches-visa-on-venmo-and-paypal--1267506) & [visa](https://www.visa.ca/en_CA)  Visa+ has officially launched in the US region, integrating with major platforms such as [PayPal](https://www.trendhunter.com/trends/paypal-super-app), Venmo, and DailyPay. Eligible clients and users can now create a personalized Visa+ payname, which serves as a unique payment identifier linked to their Venmo or PayPal accounts, while Astra, Brightwell, [Cross River Bank](https://www.trendhunter.com/trends/shop-offline), Current, [Fiserv](https://www.trendhunter.com/trends/modo-modo), i2c, and Tabapay customers will also be supported with new solutions. The integration of Visa+ with real-time disbursements via Visa Direct is set to revolutionize financial services for companies and businesses. By leveraging Visa Direct, customers will have the flexibility to save time and access a wide range of payment options. Interested consumers can expect Visa+ to debut in the coming months throughout the US. Image Credit: Theethawat Bootmata ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 42% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Real-time Disbursements:** Integrating real-time disbursements via Visa Direct will transform financial services by offering customers flexibility and a variety of payment options. - **Personalized Payment Identifiers:** The creation of personalized Visa+ paynames as unique payment identifiers linked to popular platforms like Venmo and PayPal presents new opportunities for user convenience and security. - **Expansion of Payment Solutions:** The expansion of Visa+ to integrate with major platforms and support various financial institutions like Cross River Bank opens up possibilities for enhanced payment experiences and partnerships. ### Where This Applies - **Financial Services:** The integration of Visa+ with real-time disbursements via Visa Direct is poised to drive innovation in the financial services sector, offering improved payment efficiency and options. - **Digital Payments:** The introduction of personalized Visa+ paynames for users on platforms like Venmo and PayPal signals a shift towards more secure and customized digital payment solutions. - **Technology Solutions:** The collaboration between Visa and major platforms like PayPal, Venmo, and DailyPay highlights the potential for disruptive innovation in technology solutions supporting cross-border payments and financial transactions. ## Related on Trend Hunter - [Commerce-Enhanced Payment Cards](https://www.trendhunter.com/trends/venmo-debit-mastercard.md) - [Business-Oriented Visa Cards](https://www.trendhunter.com/trends/veem.md) - [Unified Payments Platforms](https://www.trendhunter.com/trends/payload.md) - [Multi-Currency Payment Tools](https://www.trendhunter.com/trends/finxp.md) - [Contactless Merchant Payments](https://www.trendhunter.com/trends/paypal-2.md) - [Link-Enabled Payout Solutions](https://www.trendhunter.com/trends/vyne-1.md) - [Gen Z Payment Solutions](https://www.trendhunter.com/trends/visa-and-pismo.md) - [Universal Payment Wallets](https://www.trendhunter.com/trends/novi.md) - [Mainstream Cryptocurrency Payments](https://www.trendhunter.com/trends/pay-with-crypto.md)