# Citrus-Flavored Clean Energy Drinks Virtue Clean Energy Orange Contains 80mg of Caffeine By Michael Hemsworth | Published 2022-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtue-clean-energy-orange References: [conveniencestore](https://www.conveniencestore.co.uk/products/virtue-drinks-adds-orange-flavour-to-clean-energy-range/671837.article) & [virtuedrinks](https://virtuedrinks.com)  The Virtue Clean Energy Orange is the latest addition to the brand's [energy drink lineup](https://www.trendhunter.com/trends/oasis-energy-drink) that's perfect for fans of the citrus fruit to enjoy when looking to increase their alertness. The drink comes in 250ml cans, which contain oranges and blood oranges for a burst of [citrus flavor](https://www.trendhunter.com/trends/vita-coco-treats-orange-crme) along with 80mg of [100% organic caffeine](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar) sourced from green coffee beans. The beverage is also packed with B vitals including B3, B6, B7 and B12 with no calories or sugar in the mix. Founder Rahi Daneshmand spoke on the new Virtue Clean Energy Orange saying, "Orange is clearly a flavour that delivers on sales and up until now there have been very limited clean energy drink options with orange flavours.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 66% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Clean Energy Beverages:** There is an opportunity to explore more flavors and natural ingredients in clean energy drinks to appeal to consumers looking for healthier and more sustainable alternatives to traditional energy drinks. - **Organic Caffeine:** As people continue to prioritize health and wellness, there is an opportunity to invest in and promote drinks that use organic sources of caffeine to differentiate from synthetic options. - **Vitamin-enriched Drinks:** As consumers become more conscious about the health benefits of vitamins, there is an opportunity to create drinks that contain a variety of B vitamins to appeal to those looking for an additional health boost. ### Where This Applies - **Beverage Industry:** The beverage industry can benefit from expanding their clean energy drink offerings and exploring natural ingredients to cater to consumers that prioritize health and wellness. - **Organic Food Industry:** By investing in organic coffee beans and other natural sources of caffeine, the organic food industry can capitalize on the growing demand for healthier and more natural energy drink alternatives. - **Supplement Industry:** The supplement industry can consider creating and marketing drinks that are packed with B vitamins to appeal to those looking for a quick and easy way to incorporate these vitamins into their diet. ## Related on Trend Hunter - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Electrolyte-Rich Energy Drinks](https://www.trendhunter.com/trends/energy-sparkling-orange-blast.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Nostalgic Orange Energy Drinks](https://www.trendhunter.com/trends/c4-energy-3.md) - [Tropical Clean Energy Drinks](https://www.trendhunter.com/trends/energy-drink-flavors.md) - [Compact Citrusy Energy Drinks](https://www.trendhunter.com/trends/rockstar-blood-orange-zero-sugar.md) - [Sparkling Energy Drinks](https://www.trendhunter.com/trends/sparkling-energy-drinks1.md) - [6-Ingredient Energy Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy-drink.md) - [Sparkling Vitality Drinks](https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea.md)