# Virtual Whiskey Events The Virtual Whiskey Show Supports At-Home Sampling By Laura McQuarrie | Published 2020-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-whiskey-show References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/03/australia-to-hold-its-first-virtual-whisky-festival/) & [shop.thewhiskylist.au](https://shop.thewhiskylist.com.au/products/the-virtual-whiskey-show?variant=31850041638986) Due to the COVID-19 pandemic, in-person events of all sizes are being postponed or entirely canceled but some events are proceeding as online-only events to connect people from afar—including The Virtual Whiskey Show. While The Whisky Show was set to take place in Melbourne in April, the event organizers are shifting their focus on an online event that provides people with a taste of the experience from the comfort of home. As a celebration of [bourbon, rye and whiskies](https://www.trendhunter.com/trends/bourbonfest), The Virtual Whiskey Show invites people to reserve their ticket to receive a box of 10-milliliter [whiskey samples](https://www.trendhunter.com/trends/whisky-blind-box) at their door. To enhance the experience during this time of self-isolation, the show will be encouraging people to participate in [online activities](https://www.trendhunter.com/trends/silence-please) and form smaller gatherings where possible. Image Credit: The Whisky List ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 87% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Online-only Events:** The shift to online-only events creates opportunities for virtual experiences and sampling. - **At-home Sampling:** Delivering whiskey samples to participants' doors allows for immersive tasting experiences at home. - **Virtual Activities:** Engaging participants in online activities enhances the virtual event experience. ### Industries Being Reshaped - **Event Planning:** Event planning companies can explore incorporating virtual components into their offerings. - **Alcohol & Beverage:** Alcohol brands can create at-home sampling kits to engage consumers and build brand loyalty. - **Online Platforms:** Developing online platforms for virtual events and activities presents a disruptive innovation opportunity. ## Related on Trend Hunter - [Virtual Mixology Classes](https://www.trendhunter.com/trends/virtual-mixology-class.md) - [Wood-Finished Bourbon Flights](https://www.trendhunter.com/trends/bourbon-flight.md) - [Virtual Oil Tasting Experiences](https://www.trendhunter.com/trends/virtual-tasting-experience.md) - [Whisky Sample Pouches](https://www.trendhunter.com/trends/whisky-sample.md) - [Remote Tasting Rooms](https://www.trendhunter.com/trends/remote-tasting-room.md) - [Exclusive Whiskey Tasting Events](https://www.trendhunter.com/trends/the-macallan-estate.md) - [Whiskey Membership Services](https://www.trendhunter.com/trends/whiskey-memberships.md) - [Staycation Whiskey Competitions](https://www.trendhunter.com/trends/naked-malt.md) - [Monthly Whisky Subscriptions](https://www.trendhunter.com/trends/whisky-subscription.md)