# Virtual Valentine's Tastings Ethel M Chocolates is Hosting Experiences for Valentine's Day Weekend By Laura McQuarrie | Published 2021-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-valentines References: [prnewswire](https://www.prnewswire.com/news-releases/ethel-m-launches-new-virtual-tasting-sessions-ahead-of-valentines-day-301214120.html) & [ethelm](https://www.ethelm.com/virtual-experiences) [Ethel M Chocolates](https://www.trendhunter.com/trends/ethel-m-chocolates) is hosting virtual Valentine's tasting experiences across Valentine's Day weekend to give people the chance to participate in fun and safe experiences from the comfort and convenience of home. Purchasing a Virtual Chocolate Tasting for two provides customers access to a [heart-shaped tasting kit](https://www.trendhunter.com/trends/chocolate-coffee-tasting) filled with a selection of 14 chocolates, plus two tasting mats. On Zoom, kit recipients will be taken through a sensory experience to elevate the chocolates all the more. The fun and accessible experience has the potential to appeal to those who are looking for a gourmet treat, a [romantic gesture](https://www.trendhunter.com/trends/delysia-chocolatier-valentines-day) or a simple way to connect with friends, family and loved ones during a challenging time where face-to-face visits may not be possible. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 70% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Tastings:** There is an opportunity for event or experience-focused companies to create a virtual tasting trend for various products. - **At-home Experiences:** There is an opportunity for leisure and hospitality-based industries to adapt to a new market by creating at-home experiences and kits. - **Personalization and Gifting:** The trend of personalized and unique gifting experiences can be expanded by incorporating interactive and virtual elements. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has an opportunity to create virtual tasting experiences for various products, enabling consumers to enjoy unique experiences from their homes. - **Event Planning:** With the increasing popularity of virtual events, event planning companies can offer virtual tasting experiences as part of their services for clients. - **Gifting and Personalization:** Gifting and personalization industries can incorporate virtual and interactive elements to create unique at-home experiences and customized products. ## Related on Trend Hunter - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md) - [Romantic Chocolatier Treat Ranges](https://www.trendhunter.com/trends/valentines-day-chocolate-collection.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Shareable Chocolate Ice Creams](https://www.trendhunter.com/trends/the-chocolatiers-series-by-salt-straw.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Edible Chocolate Puzzles](https://www.trendhunter.com/trends/chocolate-puzzles.md) - [Opulent Heart-Shaped Chocolate Tins](https://www.trendhunter.com/trends/heartshaped-chocolate-tins.md) - [Small-Batch Seasonal Treat Ranges](https://www.trendhunter.com/trends/ethel-m-chocolates.md) - [Chocolate-Paired Wine Kits](https://www.trendhunter.com/trends/chocolate-and-wine-pairing.md)