# Virtual Makeup Studios Burberry Beauty Launched a Virtual Try-on Makeup Counter By Ell Smith | Published 2020-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-tryon-makeup References: [hypebae](https://hypebae.com/2020/10/burberry-beauty-virtual-studio-ar-makeup-looks-essentials-glow-palette-contour-blush-highlight-price-where-to-buy) & [uk.burberry](https://uk.burberry.com/essentials-glow-palette/) [Burberry Beauty](https://www.trendhunter.com/trends/burberry-goddess-amber-vanilla) has launched a [virtual try-on makeup counter](https://www.trendhunter.com/trends/ai-virtual-try-on) to coincide with its latest collection, providing consumers with a tech-fueled way explore new looks without committing financially. Prior to COVID-19, in-store makeup application was a common practice, with many cosmetic brands offering free samples and in-store testing stations. Now, this practice is rendered potentially harmful, resulting in Burberry having to adapt using creativity and technology. To try out the new collection, consumers can upload a photo of their face to the brand's website. From there, their facial shape and features will be analyzed, and a range of makeup products will be available to test out. What's more, is the [virtual beauty studio](https://www.trendhunter.com/trends/virtual-luxe-lounge) provides tutorials so consumers can do the look themselves. Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Virtual Makeup Try-on:** Virtual try-on makeup is becoming more popular as people look for safer and more convenient ways to explore new looks. - **Tech-driven Beauty Retail:** Technology is being used to create innovative beauty retail experiences that are safe and convenient for consumers. - **DIY Makeup Application Tutorials:** Virtual beauty studios are providing tutorials for consumers to learn how to do makeup themselves at home. ### Where This Applies - **Cosmetics:** Cosmetic brands are using technology to create virtual try-on makeup counters for safer and more convenient exploration of their products. - **Retail:** Technology-driven virtual makeup studios are changing the way makeup is sold in retail settings. - **Beauty:** Virtual beauty studios are providing tutorials for consumers to learn how to do makeup themselves at home, disrupting traditional notions of beauty services. ## Related on Trend Hunter - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md)