# Virtual Tanner Try-Ons Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades By Laura McQuarrie | Published 2023-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-tryon-experience References: [businesswire](https://www.businesswire.com/news/home/20230712110051/en) & [bondisands](https://bondisands.com/products/technocolor-sapphire/) Recently, [Bondi Sands](https://www.trendhunter.com/trends/ultra-express-self-tanning-foam) launched its Technocolor 1 Hour Express Self Tanning range and to help consumers find their perfect fit from this line of color-focused self-tanners, the brand partnered with [Perfect Corp.](https://www.trendhunter.com/trends/find-your-match) for a virtual try-on experience. The technology powered by augmented reality and artificial intelligence offers a shade color virtual try-on (VTO) solution as part of the online shopping experience. While many beauty brands and retailers are already making the most of Perfect Corp.’s industry-leading AR Makeup Try-On technology, Bondi Sands is the first company within the self-tan category to apply this technology. As well as being able to access the immersive virtual try-on experience online, consumers can also access it via QR codes shown on product packaging. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 68% | Activity: 89% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Virtual Try-on Experiences:** Brands can leverage augmented reality and artificial intelligence to create virtual try-on experiences, enhancing the online shopping experience for consumers. - **AR Makeup Try-on Technology:** Beauty brands and retailers can utilize AR makeup try-on technology to allow customers to digitally try out different makeup looks before making a purchase. - **QR Code Integration:** Brands can integrate QR codes on product packaging to provide convenient access to virtual try-on experiences for customers. ### Where This Applies - **Beauty:** The beauty industry can use virtual try-on experiences and AR technology to revolutionize the way customers shop for and try out makeup and self-tanning products. - **E-commerce:** E-commerce platforms can enhance the online shopping experience by incorporating virtual try-on technology, providing customers with a more interactive and personalized shopping experience. - **Packaging:** Companies in the packaging industry can explore the integration of QR codes on product packaging to enable easy access to virtual try-on experiences, adding value to their products. ## Related on Trend Hunter - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [Rapid Self-Tanning Solutions](https://www.trendhunter.com/trends/ultra-express-self-tanning-foam.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AR Retailer Haircare Experiences](https://www.trendhunter.com/trends/walmart-beauty-virtual-tryon.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [Virtual Wig Try-Ons](https://www.trendhunter.com/trends/genai-experience.md)