# Photo-Based Fit Previews Tesco Tests AIUTA Try-On Screen for F&F By Amy Duong | Written with AI assistance | Published 2026-10-02 | Updated 2026-10-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-try-on-screens References: [retailtechinnovationhub](https://retailtechinnovationhub.com/home/2026/10/1/tesco-fandf-notches-up-an-in-store-virtual-try-on-first-this-weeks-biggest-retail-technology-stories)  Tesco is testing an in-store [virtual try-on](https://www.trendhunter.com/trends/virtual-tryon-technology) for F&F clothing that lets shoppers preview outfits on their own image before they commit to a purchase. Built with AIUTA, the fitting screen in Sandhurst Extra also lets people switch to a [digital model](https://www.trendhunter.com/trends/ai-clothes-changer) to see how different sizes look. The trial covers about 1,500 menswear and womenswear pieces, so the screen is tied to a real shopping trip rather than a tiny demo. It also sits inside a refreshed F&F area with updated [fitting rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room) and a returns-and-checkout hub, trimming some of the friction around trying, buying and bringing items back. For shoppers, this means fewer blind buys when browsing Tesco's fashion floor and a faster way to test unfamiliar looks without heading straight into a changing room. Grocery retailers with clothing lines now have a clearer way to turn a routine store visit into a more guided fashion decision. Image Credit: Tesco ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 33% | Activity: 50% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Photo-based Try-ons:** Personalized in-store previews reduce uncertainty around fit and style while turning static retail displays into interactive decision tools. - **Hybrid Fitting Rooms:** Blended physical and digital fitting experiences create new space for retailers to shorten trial time, surface size guidance and support higher-confidence purchases. - **Routine Fashion Discovery:** Grocery-led apparel browsing gains fresh relevance as everyday store visits become connected moments for experimentation and outfit planning. ### Industries Being Reshaped - **Grocery Retail:** Supermarkets with apparel lines can differentiate routine shopping trips through embedded fashion technology that increases engagement beyond core food purchases. - **Fashion Retail:** Apparel sellers benefit from AI-enabled visualization systems that address sizing friction, returns pressure and hesitation around unfamiliar styles. - **Retail Technology:** Virtual try-on platforms gain commercial traction as retailers seek scalable tools that connect product catalogs, shopper images and in-store conversion journeys. ## Related on Trend Hunter - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/yeah-sure.md) - [Virtual Fashion Studios](https://www.trendhunter.com/trends/costumeplay-ai.md) - [Virtual Styling Tools](https://www.trendhunter.com/trends/tryme-ai.md) - [Virtual Clothing Tools](https://www.trendhunter.com/trends/virtual-try-on1.md) - [Virtual Try-On Tools](https://www.trendhunter.com/trends/clothing-virtual-try-on.md) - [AI Virtual Try-Ons](https://www.trendhunter.com/trends/wear-ai.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md)