# In-Store Virtual Eyewear Try-Ons Clearly's Reopening Strategy Fuses QR Codes & Virtual Tech By Laura McQuarrie | Published 2020-06-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-try-on-experience References: [newswire](https://www.newswire.ca/news-releases/reopening-to-a-whole-new-world-clearly-integrates-new-technology-into-retail-to-ensure-customer-safety-811554468.html) & [clearly](http://www.clearly.ca) Virtual try-on technology is no longer just a novel experience—it's becoming an essential way for consumers to interact with products post-pandemic. Eyewear retailer [Clearly](https://www.trendhunter.com/trends/zero-dollar-frames) is reopening its doors in Canada with a plan that includes a safe shopping experience, which includes the option of in-store Virtual Try Ons. As CEO Arnaud Bussieres describes, "Trying on eyewear is one of the main appeals of visiting an optical store. However, during these challenging times, putting a display frame on your face is a shocking notion to a lot of people." With this experience, Clearly is setting itself apart as the first retailer in Canada to offer in-store Virtual Try On. Each pair of glasses in the store is equipped with a QR code, which can be scanned with a mobile device to virtually try out the frames and discover more information. Image Credit: Clearly ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Virtual Try-on Technology:** The adoption of virtual try-on technology is becoming essential for consumers to interact with products. - **Safe Shopping Experience:** The implementation of safe shopping experiences is a key factor for retailers post-pandemic. - **QR Code Integration:** QR codes are being utilized to enhance the virtual try-on experience for customers. ### Where This Applies - **Eyewear Retail:** Eyewear retailers can leverage virtual try-on technology to provide a unique and safe shopping experience. - **Optical Store:** Optical stores can differentiate themselves by offering in-store virtual try-on capabilities. - **Mobile Technology:** The integration of QR codes with virtual try-on technology creates opportunities in the mobile technology industry. ## Related on Trend Hunter - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Virtual Interactive Shopping Experiences](https://www.trendhunter.com/trends/appy-pie-endpoint.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md) - [Virtual Try-On Services](https://www.trendhunter.com/trends/virtual-tryon-service.md) - [AR Bag Try-Ons](https://www.trendhunter.com/trends/bags-virtual-tryon.md)