# Retro Virtual Swag Shops SUNNYD is Re-Launching Its Highly-Requested Holiday Swag Shop By Grace Mahas | Published 2021-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-swag-shop References: [sunnyd](https://sunnyd.com/) Just in time for the holidays, SUNNYD, the 90's beverage brand, is re-launching their highly-requested, bright orange products. The offerings -- including three new items at more accessible price points -- will be available on the brand's Holiday Swag Shop and make a great gift for the holiday season. As part of the brand's capsule collection, the new items join seasonal favorites like a cozy hoodie, its signature pompom beanie, and classic pieces like t-shirts and hats. These items appeal to SUNNYD's Gen Z and Millennial audiences who have a nostalgic love for the brand. The SUNNYD Holiday Swag Shop -- which originally launched for two weeks in the fall -- will be open until December 31st, 2921, giving fans extra time to shop for loved ones. Image Credit: SUNNYD ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 35% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Merchandise:** Brands can create capsule collections with retro items to target nostalgic Gen Z and Millennial demographics. - **Virtual Pop-up Shops:** Brands can host virtual pop-up shops to create buzz and accessibility for limited-time merchandise. - **Accessible Pricing:** Brands can offer limited-time merchandise at accessible price points to increase sales and appeal to a wider audience. ### Sectors Adopting This - **Beverage:** Beverage brands can create capsule collections with merchandise to cultivate brand love and create additional revenue streams. - **Fashion:** Fashion brands can create nostalgia-driven capsule collections to create buzz and tap into Millennial and Gen Z demographics. - **E-commerce:** E-commerce platforms can partner with brands to host virtual pop-up shops to offer exclusive merchandise and spark engagement. ## Related on Trend Hunter - [Reprised Soda Flavors](https://www.trendhunter.com/trends/olipop-reintroduced.md) - [Y2K Mall Pop-Ups](https://www.trendhunter.com/trends/nostalgia-mall.md) - [Tangy Orange Hard Seltzers](https://www.trendhunter.com/trends/sunnyd-vodka-seltzer.md) - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md) - [Nostalgic Coffee Shop Apparel](https://www.trendhunter.com/trends/timshopca.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [2000s Rom-Com-Inspired QSR Capsules](https://www.trendhunter.com/trends/y2kinspired-holiday-merch.md) - [Cold Brew Holiday Capsules](https://www.trendhunter.com/trends/holiday-sweater-swimwear-collection.md)