# Virtual Reality Shopping Aisles Tesco Allows Users to Go Shopping in a Virtual Store By Michael Baxter | Published 2014-03-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-store References: [psfk](http://www.psfk.com/2014/03/tesco-virtual-reality-store.html) & [youtube](https://www.youtube.com/watch?v=08S86X_5Crs) Virtual reality is so prominent that it's only a matter of time before the bricks and mortar locations are completely replaced by virtual stores. [Tesco](https://www.trendhunter.com/trends/tesco-5) is the next up to allow shoppers to do a bit of their shopping virtually by incorporating the [Oculus](https://www.trendhunter.com/trends/emirates-vr-experience) [Rift](https://www.trendhunter.com/trends/samsung-xr-headset) to their technology lineup. Sometimes, going out to shop just to look around sounds less than appealing. With the virtual store by Tesco, shoppers can walk through the aisles of the store before they decide to buy anything. The whole project was created by Figure Digital and marks a new age in shopping and digital marketing. It'll be a long time before this kind of shopping can be incorporated into the home, but when it does come, it'll change the way people view shopping ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Virtual Reality Shopping:** Virtual reality technology is revolutionizing the shopping experience by allowing users to browse and shop in virtual stores. - **Brick-and-mortar Replacement:** There is a growing trend of virtual stores replacing physical retail locations, creating new opportunities for online retailers and technology companies. - **Digital Marketing Innovation:** The integration of virtual reality into shopping experiences opens up new possibilities for digital marketing strategies and customer engagement. ### Who This Affects Most - **Retail:** The retail industry can leverage virtual reality technology to enhance the customer shopping experience and increase sales. - **Technology:** The technology industry can capitalize on the growing demand for virtual reality shopping experiences by developing innovative hardware and software solutions. - **Marketing:** The marketing industry can explore creative ways to utilize virtual reality technology in campaigns and brand experiences, offering unique and immersive interactions to consumers. ## Related on Trend Hunter - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Spatial Computing Shopping Apps](https://www.trendhunter.com/trends/alo-sanctuary1.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md)