# Zipper-Themed Virtual Showrooms YKK Digitally Recreated Its Showroom in Londom By Laura McQuarrie | Published 2021-05-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-showroom References: [fashionunited.uk](https://fashionunited.uk/news/fashion/ykk-launches-new-digital-showroom-to-connect-with-customers/2021052155619) With the aim of connecting with more customers than ever before, zipper and fastening products manufacturer [YKK](https://www.trendhunter.com/trends/selfpropelled-zipper) launched a [virtual showroom](https://www.trendhunter.com/trends/lightspeed-showroom) modeled after its brick-and-mortar showroom in London. The YKK Digital Showroom has six floors, each of which supports a different theme from sustainability and automotive to [fashion, luggage and backpacks](https://www.trendhunter.com/trends/bag-capacity-widget). On the first floor of the digital space, there's a searchable library of products and a section where customers can check in on what's popular. There's also a meeting space for European and American customers to connect with YKK, as well as a virtual floor that's dedicated to region-specific items from YKK. The digital showroom is set to become an incubator for innovation, creative design and a destination for webinars, education and more. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 12% | Activity: 55% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Virtual Showrooms:** The rise of virtual showrooms presents an opportunity for companies to connect with customers in a digital space and offer innovative features like searchable product libraries. - **Digital Incubators:** Creating digital spaces that incubate innovation, design, webinars and education is an opportunity for companies to develop stronger relationships with customers. - **Region-specific Product Offerings:** Virtual floors dedicated to region-specific items present an opportunity for businesses to cater to different markets and customers in a more targeted way. ### Who This Affects Most - **Manufacturing:** Manufacturing companies can utilize virtual showrooms to connect with customers in a digital space and offer innovative features like searchable product libraries. - **Fashion:** Fashion companies can use virtual showrooms to showcase their collections and create new opportunities for webinars, education and design innovation. - **Retail:** Retail companies can utilize virtual showrooms to create unique customer experiences and showcase products in an interactive and engaging way. ## Related on Trend Hunter - [Oversized Industrial Application Zippers](https://www.trendhunter.com/trends/selfpropelled-zipper.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Innovative Textile Exhibitions](https://www.trendhunter.com/trends/textile-production.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Interactive Bag Visualizers](https://www.trendhunter.com/trends/bag-capacity-widget.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md)