# Shoppable Virtual Showhouses Seasonal Living Magazine Created a Designer House with AR Highlights By Laura McQuarrie | Published 2020-11-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-showhouse References: [prnewswire](https://www.prnewswire.com/news-releases/issuu-becomes-home-to-the-worlds-first-virtual-luxury-designer-showhouse-301177000.html) & [seasonalliving](https://www.seasonalliving.com/designer-showhouse-registration/) Seasonal Living Magazine created a first-of-its-kind [shoppable luxury designer virtual showhouse](https://www.trendhunter.com/trends/north-pole-cabin-on-zillow) that can be explored via Issuu online. Within a special edition of Seasonal Living Magazine, the virtual showhouse can be viewed, giving the chance for furniture and appliance companies and interior designers to show off their products and services. Within the virtual house, viewers will be immersed in many new ideas focused on style, wellness and sustainability—and the entire experience can be had safely from home. The virtual house is styled as a 20,000 square foot virtual modern abode that overlooks the Pacific Ocean in Malibu, California. In early December, there will be a VIP Sneak Peek online launch party on [YouTube](https://www.trendhunter.com/trends/learning-with-buddy) for the shoppable designer virtual showhouse. Image Credit: Issuu ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Virtual Showhouses:** Opportunity for furniture and appliance companies to showcase their products and services through virtual showrooms. - **AR Highlights:** Integration of augmented reality to enhance the viewing experience and showcase new ideas in style, wellness, and sustainability. - **Shoppable Luxury:** Creating a seamless shopping experience by making the entire virtual house shoppable, allowing consumers to purchase featured products directly. ### Who This Affects Most - **Furniture:** Furniture companies can leverage the virtual showhouse trend to present their latest designs and provide an interactive shopping experience to consumers. - **Appliances:** Opportunity for appliance brands to showcase their innovative products within the virtual showhouse, allowing consumers to explore and purchase directly. - **Interior Design:** Interior designers can utilize the virtual showhouse concept to demonstrate their skills and creativity, attracting potential clients for future projects. ## Related on Trend Hunter - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [AR Apartment Platforms](https://www.trendhunter.com/trends/3d-apartment.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [VR-Powered Design Platforms](https://www.trendhunter.com/trends/mondan.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [AI-Powered Home Staging Tools](https://www.trendhunter.com/trends/zillow-virtual-staging.md) - [Luxe Metaverse Mansions](https://www.trendhunter.com/trends/cavalli-mansion.md) - [AR-Powered Home Renovations](https://www.trendhunter.com/trends/houzz-pro.md)