# Metaverse Sneaker Shops CULT&RAIN Launched a Virtual Shopping Experience in CULTR WORLD By Laura McQuarrie | Published 2022-11-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-shopping-experience References: [benzinga](https://www.benzinga.com/pressreleases/22/11/n29889876/cult-rain-launches-its-metaverse-shopping-e-commerce-platform) CULT&RAIN, the first luxury fashion brand born from the crypto universe, is introducing a virtual shopping experience within CULTR WORLD. The brand will be dropping its new CORE COLLECTION, which includes 250 limited-edition physical sneakers based on the most popular styles of its [GENESIS](https://www.trendhunter.com/trends/digital-sneakers) collection. This metaverse shopping experience offers up both physical and digital goods for purchase and CULTR WORLD stands out as a web browser-based and mobile-first [Metaverse](https://www.trendhunter.com/trends/virtual-pop-up-store) experience that breaks down barriers to entry. Additionally, all GENESIS and DROP001 [NFT](https://www.trendhunter.com/trends/ebit) collection holders will exclusively receive 25% off their first sneaker purchase, as part of the perks of being an early collector of CULT&RAIN. To kick off this launch, the luxury fashion brand will be hosting a metaverse party within CULTR WORLD. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 79% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Luxury Retail:** CULT&RAIN introduces a virtual shopping experience in CULTR WORLD that offers physical and digital goods for purchase. - **Metaverse Marketplaces:** CULTR WORLD's web-based and mobile-first Metaverse experience removes barriers to entry for consumers. - **Crypto-based Fashion:** CULT&RAIN is the first luxury fashion brand born from the crypto universe and offers exclusive discounts to NFT collectors. ### Sectors Adopting This - **Luxury Fashion Retail:** The luxury fashion industry can tap into metaverse shopping experiences to provide unique and immersive consumer experiences. - **Mobile E-commerce:** Mobile-first metaverse marketplaces like CULTR WORLD can disrupt the traditional e-commerce industry and offer new opportunities for mobile app developers. - **Blockchain Technology:** The use of blockchain technology in the fashion industry can enable transparency and traceability while also providing opportunities for exclusive, crypto-based products and discounts. ## Related on Trend Hunter - [Metaverse Pop-Up Shops](https://www.trendhunter.com/trends/virtual-pop-up-store.md) - [Metaverse Retail Games](https://www.trendhunter.com/trends/the-sneakerheadz-society.md) - [3D Metaverse Sneakers](https://www.trendhunter.com/trends/ebit.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md) - [Gamified Metaverse Stores](https://www.trendhunter.com/trends/metaverse-stores.md) - [Luxe Metaverse Mansions](https://www.trendhunter.com/trends/cavalli-mansion.md) - [Metaverse Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-2.md)