# Virtual Shopping Assistants Firework's AVA is a Digital Human That Enhances E-Commerce with AI By Laura McQuarrie | Published 2024-01-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-shopping-assistant References: [finance.yahoo](https://finance.yahoo.com/news/firework-launches-ava-virtual-shopping-140000622.html) & [firework](https://firework.com/solutions/meet-ava/)  Firework, the video commerce and engagement platform built for brands and retailers, announced AVA as an [AI-generated virtual sales assistant](https://www.trendhunter.com/trends/eyekandy-sales-ambassador). Purpose-built for e-commerce, AVA (short for AI Virtual Assistant) is an AI-generated video sales assistant that takes the form of a [lifelike digital human avatar](https://www.trendhunter.com/trends/prompt-3d). AVA is readily available to help customers, whether they're looking for product recommendations, answers or guidance based on their purchase history. AVA can also [demo products in real time](https://www.trendhunter.com/trends/demodazzle) in a way that aligns with a brand's unique identity. Virtual assistants have the potential to infuse warmth and humanity into otherwise transactional online interactions, fostering a more personalized and engaging experience for users. AVA's ability to enhance digital connections by providing tailored support will elevate conversions, ultimately supporting a more seamless and satisfying journey for customers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 63% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **AI-generated Virtual Sales Assistants:** Firework's AVA is an AI-generated video sales assistant that takes the form of a lifelike digital human avatar, infusing warmth and humanity into online interactions. - **Personalized and Engaging E-commerce Experience:** Virtual assistants like AVA have the potential to foster a more personalized and engaging experience for users, ultimately enhancing digital connections. - **Tailored Support for Seamless Customer Journeys:** AVA's ability to provide tailored support based on customer purchase history will elevate conversions and support a more seamless and satisfying customer journey. ### Industries Being Reshaped - **Retail:** AVA, as an AI-generated virtual sales assistant, has the potential to disrupt the retail industry with its ability to enhance online interactions. - **E-commerce:** AVA's personalized and engaging features make it an ideal addition to the e-commerce industry, improving customer satisfaction and conversion rates. - **Digital Marketing:** Through its tailored support and personalized recommendations, AVA can disrupt the digital marketing industry by enabling businesses to create more effective and engaging campaigns. ## Related on Trend Hunter - [AI-Powered Online Shopping Assistants](https://www.trendhunter.com/trends/aipowered-virtual-assistant.md) - [AI-Powered Video Chats](https://www.trendhunter.com/trends/video-commerce.md) - [Virtual Shopper Solutions](https://www.trendhunter.com/trends/firework.md) - [AI-Powered 3D Avatars](https://www.trendhunter.com/trends/avatai.md) - [AI Companion Holograms](https://www.trendhunter.com/trends/project-ava-1.md) - [On-Site Avatar Workers](https://www.trendhunter.com/trends/deepbrain-ai-1.md) - [AI-Powered Avatar Platforms](https://www.trendhunter.com/trends/avasynth-studio.md) - [AI-Powered Shopping Companions](https://www.trendhunter.com/trends/ai-powered-shopping-companions.md) - [Autonomous Sales Agents](https://www.trendhunter.com/trends/artisan-1.md)